Season’s greetings ❄⛄❄

It’s December. The air’s getting chillier, and the days are getting shorter. But, people have found a beautiful way to counteract this yearly change with the warm colors, bright decorations, and gatherings with loved ones. We hope you are looking forward to the good parts of the season… just like we are. 😊 Any-who, let’s get down to digital marketing business!

• Some people lament that the holiday season starts earlier and earlier every year. This year major retailers started their holiday sales too early. The impact of this is reflected in the limited year-over-year projected sales growth over the five “cyber” sales days that start on Thanksgiving and end on Cyber Monday.

• * Ad Break * We interrupt your regularly scheduled newsletter with the top YouTube ads of 2022. Happy watching! 📺

• Bell bottoms. 80’s geometric patterns. Mom jeans. All these have their place in time as new, hot trends. But they all had a time where popularity dropped off. Now, is Instagram a trend that’s dropping off? And will it make a comeback? Kate Lindsey makes some interesting points in this piece in The Atlantic.

Do Good Spotlight
🌟 St. Jude’s Children’s Research Hospital 🌟

“The mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment.” Families in the midst of the most challenging times never receive a bill. Learn about the cause and how you can lighten the burden on the patients and families being supported by St. Jude Children’s Research Hospital.

• What’s the connection between PR and SEO? According to Search Engine Watch, “Digital PR is used to build high authority, and relevant links to key category pages to drive search performance through organic growth.” We at DBE would add this also applies to leveraging social media posts for link value. Read on….

Wishing you a safe and happy December!

Stay warm, ☕

Natalie

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We’re serious.… It’s snow joke! ❄