search engine optimization

The Future of Google Search Looks A Lot Like Social Media

By |10/09/2018|

Situation Review This article from Google talks about updates being implemented by Google on its 20th anniversary. Many of these updates are leveraging the look, feel, and functionality of social media in terms of favoring video, images and “stories.” And, ...

It’s Not Rocket Science Until It Is…

By |07/19/2018|

We here at DBE have a problem with the below chart from eMarketer. It’s probably because we have this same problem when talking with potential clients about the complexities of paid search (Google AdWords in particular, though it applies to ...

Our Thoughts on Search Engine Land’s Latest SEO Periodic Table

By |06/29/2017|

By Danielle Zilg Earlier this month Search Engine Land put out the fourth edition of its “The Periodic Table of SEO Success Factors”. The periodic table is a handy tool developed to help website owners make sense of what’s most ...

Importance of SEO in Pharma

By |04/04/2016|

By: Jeffrey D. Erb Advisor, Digital Brand Expressions This month we released a white paper on the need for SEO within Life Sciences companies, a topic that I find extremely relevant, particularly in today’s Life Sciences marketing environment. According to ...

More Knowledge Graph Control for Websites–Coming Soon or a Tease?

By |01/26/2016|

Background on Google Knowledge Graphs In November 2015, Barry Schwartz, CEO of Rusty Brick, reported for SERountable.com that Google was hinting about changes that might enable webmasters to better control, or at least have more influence over, what Google services ...