Greetings!

I’m going to change Bananarama’s “Cruel Summer” lyrics to “It’s been a hot, hot, hot summer…” (and we’re not even that far into it)! It’s also been hot from a digital marketing perspective… check it out!

• How do you know if your gen AI chatbot is hallucinating? Time recently reported “Scientists Develop New Algorithm to Spot AI Hallucinations.” The researchers came up with a formula to calculate “semantic entropy” which determines how similar the responses are when prompted with different variations of the same prompt. They are hoping that gen AI chatbots like ChatGPT can ultimately provide a button that will give you a “certainty score” to the provided response. If you don’t want to wait to see how and when this comes to pass, we have three suggestions for you:
  1) Try typing the same prompt into multiple gen AI chatbots and observe the response similarity.
  2) Only use Gen AI responses that come with citations to the sources included in their response.
  3) Use Google Gemini’s fact-checking feature to highlight verified (green) and questionable (red) parts of AI-generated responses.

• Switching from AI hallucinations to a different AI issue: “How to fight bias in your AI models.” Martech uses the lack of accurate data on loans taken out by women as an example of how an AI model will then be biased about the potential of this under-reported segment. A possible solution is creating “synthetic data” to fill in these gaps.

DBE Perspective 💬

At SMX Advanced, Elizabeth Tucker, Google Search’s Director of Product Management, revealed key insights into the future of SEO.

Some focal points include reusing the words, “satisfying,” “helpful,” and “experience” when describing content. Could these expand EEAT principles Google’s set forth in the past?

Get the details from our Director of SEO & SAIO, Marc Engelsman: Google Seeks to Satisfy with Renewed Focus on Helpful Content.

• Here’s a new concept: ban algorithmic feeds on teen social accounts. New York Governor Kathy Hochul signed the “Stop Addictive Feeds Exploitation (SAFE) for Kids” act. Should the act be approved, it will prohibit addictive feeds for teens as well as sending notifications between 12am – 6am. Social Media Today sums it up well.

• We’ve seen influencers used in countless B2C product campaigns, but what about B2B? Some influencer strategies from B2C crossover into B2B, like choosing a micro- and niche influencer for their specific audience. One thing you have to keep in mind is subject-matter expertise and professional experience. Check out this EMarketer chart on the topic!

• Did somebody say bacon? Oscar Mayer did! They pulled a great fake-out to give you a giggle!

Thoughts to Take With You… 💞

I’ve been hit with the “respond, don’t react” mantra frequently this year. Books, articles, and life situations have been pointing at it in one way or another. The quick overview if you’re new: it is about letting the situation sink in and responding thoughtfully instead of reacting on your first emotion.

I think one way to get closer to this is by listening. Once the situation (whatever it is) gets difficult, pause and listen.

• Listen to what’s going on in yourself. Ie., Is your heart beating faster? What emotions are going through you? 
• If you’re in a conversation, listen to the other person’s verbal and non-verbal cues. 
• If the situation is too much to handle, listen to something outside what’s going on. Maybe there’s rain on the window or a breeze picking up. Then, once you’ve grounded yourself, head back in and respond.

Responding allows us to pull out of the tunnel vision caused by reacting. We gain perspective and thoughtfulness in tricky circumstances.

Go get ‘em today – you got this!

Natalie

Love me some Coldplay… Did you know they are making their new album entirely out of plastic collected from water? They also aim to make their tours more sustainable. They’ve topped my charts as the coolest band ever. 🤘

Howdy!

We’ve got 2 weeks’ worth of roundup for you, so grab your favorite beverage and let’s jump in!

• Will AI be facing a content boom/bust situation like the gold rush? An Epoch AI study “projects that tech companies will exhaust the supply of publicly available training data for AI language models by roughly the turn of the decade — sometime between 2026 and 2032.” The potential need for more content may push AI developers to mine sources like emails or text messages (goodbye privacy?). Or lead to partnerships with content sources like Reddit and Wikipedia.

• Siri (and all Apple products) will be getting an AI makeover. They’re calling it “Apple Intelligence.” The new features include enhanced photo editing, custom emoji creation, and other photo and content editing/generation capabilities. ***NOTEWORTHY: Apple integrated ChatGPT from OpenAI to help drive some of these enhancements. Microsoft, as a core investor of OpenAI, stands to benefit from this Apple/OpenAI deal. We’ll keep you posted.

• Perplexity Pages was introduced earlier this month as a form of publishable content threads that are searchable by Google. It seems some of these threads are now starting to show up in Google’s AI Overviews. We agree with this article that these Perplexity results could lead to spammy, black-hat-ish optimization abuses.

• Raise your hand if you’ve ever abandoned a cart because of extra fees. (Okay, I can’t see your hands, but I am sure a good portion of you have.) “Nearly half of US adults abandoned their online shopping cart at checkout because [of] the extra costs (shipping, tax, and fees)” as stated by EMarketer reporting on a Baymond survey. The real question is what can we do as marketers to mitigate these costs?

• Marketing Charts surveyed high-level marketing leaders with this question: “In the next year, what effects do you anticipate AI will have on your organization’s funnel?” Interestingly, improving and scaling lead management variations were mentioned in 3 out of 5 top results. Another one was “optimizing messaging and content.”

• We’ve talked about creative being a true ad differentiator in the past. LG Ad Solutions released data expressing that “49% of customers believe they can distinguish between traditional and AI ads on CTV.” While 30% of respondents stated they would like their ads personalized with AI, 80% believe it should be regulated. We all need to be careful how we step with AI ad/content creation.

Thoughts to Take With You… 💞

Have you ever seen a toddler experience something for the first time? They pick up rocks and sticks in amazement – with consistent wonder of the world unfurling around them. 

What if we applied more of that amazement to our day? 

We could watch planes pass by the sky with astounded awe. We could experience how amazing it is that we can flick a switch and have light flood a room. We could see our jobs from a beginner’s perspective. 

Could uncovering amazement, awe, and wonder make us more aware of and happy with the lives we have?

That’s a wrap – enjoy the rest of the week!

Natalie

Speaking of awe, this is one of my favorite articles. Here’s an excerpt from Outside magazine contributing editor, Florence Williams:

“A heightened awe experience stimulates the vagus nerve, which calms us, and releases a pleasant rush of dopamine and oxytocin, increasing a sense of connection.

It also dramatically shifts which brain networks are firing up. Imaging studies show that awe reduces activation in our self-referential default-mode network. The findings help explain two significant features of a classic awe experience: a relatively diminished sense of self, and a tendency toward altruistic behavior.”

Awe changes the way we think and how we experience, #SoCOOL!

DBE Perspective… 💬

Google announced the long-awaited public release of its Search Generative Experience (SGE) last week. Except it’s no longer called SGE but rather AI Overviews (apparently, SGE was its experiment name). The search marketing industry is buzzing about the launch and its potential impact. So, we thought it might be good to add our perspective in the form of an FAQ from Marc Engelman, our VP of SEO & SAIO…

Stay tuned as we conduct our own research into the next phase of Google Search!

• Sites that suffered significantly from the “Helpful Content Update” can recover search traffic losses if they fix things, according to Google’s John Mueller. What specific things to fix is not known, but our advice is to start from your perspective. Would you actually find your content useful? Then, ask someone else or a group of people in your audience. What do they have to say? 

• Tired scanning through all the various search results (Images, Videos, News, etc.) that appear above the Google search text listing? Now you can use the “Web” filter to see those text links (and maybe some text ads). The problem is that it may be hidden in the filter bar so be sure to click “More” to find it. Here’s an example of the All view vs. the Web view (pardon Marc’s home team bias). The wanted result is in green.

• Perplexity is now delivering a daily digest to those interested. Thursday’s digest was on Apple and OpenAI nearing a deal for integrating ChatGPT technology into iPhones. Buried in the third paragraph of Perplexity’s writeup is word that Apple is talking with Google about licensing its Gemini chatbot. It’s nice to see this form of a digest with multiple link citations.

• I wonder how many boring ads we’ve seen in our lifetimes – ads that were so bad that they weren’t worth the mental storage. With the death of the cookie, ads have to be more memorable and relevant than ever. Because even the best targeting goes to waste if the ad stinks worse than a triathlon athlete after the big race. This Emarketer article says to experiment and set the creative bar high!

• Emarketer shares a Hootsuite survey showing that marketers have the greatest confidence that LinkedIn delivers a positive return on investment (70% agreed). Per an Emarketer forecast, LinkedIn U.S. ad revenues are expected to rise by 13.9% this year. LinkedIn has always had strong support from B2B marketers but now it appears B2C marketers are seeing the value, too. Interesting, and not surprising, is confidence in X/Twitter is only at 30%.

Thoughts to Take With You… 💞

You ever get that buzzy feeling – like your brain chugged too many cups of coffee. It feels impossible to sit and get one task done.

I’ve had that feeling lately and these things have helped during the workweek:

1. Acknowledging that I’m jittery (it happens and it’s okay)
2. Then, adapting my workday to fit where I am.
   1. Put the phone out of sight. 
   2. Raise the desk to standing mode and take walking breaks to work off the extra energy.
   3. Deepen the breath and imagine metaphorically “landing” on the ground.

We are conditioned to be busy all the time. If we think we’re not productive, feelings of unaccomplishment and boredom seep in. For me, the jitters arise from the stress of being too busy. It’s a warning sign to slow down.

Yesterday was World Meditation Day, and it’s a reminder to incorporate stillness in our lives. Enjoying food without distractions. Gazing out a window. Focusing on the breath. Stillness helps us reset and crystallize our intentions. It gives us pause to appreciate the path we’re on.

Best Wishes 🙂

Natalie

Jillian Pransky, renowned yoga teacher, has a beautiful way of simplifying the art of deep listening in her book, Deep Listening: A Healing Practice to Calm Your Body, Clear Your Mind, and Open Your Heart. Recommend checking it out if you’re interested!

Hey y’all!

We want to thank you for being readers of our newsletter. 😊 We get lots of questions about Search AI Optimization (SAIO), so we created a comprehensive SAIO strategy guide that overviews how it differs from Search Engine Optimization (SEO). It includes our research with links to resources! 

In the words of Dwayne “The Rock” Johnson in the movie Moana, “What can we say except you’re welcome?” Here it is:

• Google is starting to feel the competitive search “heat” from OpenAI, Microsoft, Meta, and other AI ventures. Machines for Gen AI are expensive and there are fewer new devices coming into the world to use them. Prabhakar Raghavan, the head of Google Search, said “it’s not like life is going to be hunky-dory, forever” and told his team to “meet this moment” and “act with urgency.” Sounds a little like a coach of a losing team challenging his players to work harder, no?

• Ever get frustrated with a less-than-ideal AI chatbot response? How are you prompting? Tech influencer, Jeff Su, explains an AI prompt formula in this short video. Warning: he speaks quickly, so you can put on subtitles or slow down the video if needed!

• It happened. The TikTok ban has been signed. Before the freak out happens, there are still a few things in the air. TikTok currently has 9 months to find a buyer, but plans to take the Biden administration to court first. If you’re looking for a quick run through, try Inc. If you’re looking for a more detailed story, try NPR.

• It’s astounding how a huge company, like Meta, can provide such little support to the creators who’ve built businesses around Meta. A recent example of this comes from fashion influencer, Lauren Holifield. Holifield was locked out of her Instagram account and faced social media managers’ dread… contacting Meta support. Trying to find a human customer service rep is incredibly difficult… so much so that some people sell their support rep contacts to others. SMH.

• Speaking of social media influencers, here’s a list of some of the top social media influencers by followers from Search Engine Journal. Most of these people crossover into different types of fame. They’re not just musicians, they’re actors and activists. They’re not just based in one country, they have world renown. They’ve tapped into so many types of audiences.

DBE Perspectives 💬

Nature gives us an intuitive feeling of relaxation and renewal. Imagine bringing that clear mindset to work. That’d be pretty sweet, right? Delve into the benefits of nature in the office and learn how to greenify your workspaces in our latest POV.

Natural Workplaces: Integrating the Outdoors into the Office

Thoughts to Take With You… 💞

We can time travel, in fact, we do it every day.

No, we don’t physically travel in DeLoreans with mad scientists. (If you do, please invite me!) It’s much more subtle than that.

We travel through our thoughts. You could be sitting at your desk and be thinking about the last time you called your mom. You could be walking the dog and thinking about what you’re getting at the grocery store later. 

Time travel is a skill that helps us learn and keeps us safe in some cases. But what can we uncover if we paused that skill for a while? How can we change moments of our lives if we focus on being fully present now? I’ll leave you with that question.

Have a lovely week,

Natalie

Psstt, don’t leave without your free SAIO guide!

Hey y’all!

March is named after the Roman god of war, Mars. In most myths, Mars is known for being quite brutish and hot headed. Now, traveling a little further east. In Ancient Chinese medicine, spring is the time of the wood element, which is associated with being highly motivated, ambitious, and sometimes forceful.

Personally, I don’t think this connection is a coincidence. The weather is getting warmer. The days are getting longer. It’s not unreasonable to get riled up in the action. While this newfound energy is exhilarating, let’s be cautious not to get too drawn into the heat of the moment. Instead, try to channel this energy into meaningful projects and present awareness.

Now that we’re a bit more centered, let’s take a looksie at this week’s digital marketing:

• Where do website traffic referrals really come from? Datos & SparkToro research concluded that 63% of US web traffic referrals came from Google. The next two runner ups are from Microsoft/Bing and YouTube. *cough cough* Another reason why SEO is not dead. Shoutout to Jessica Perry for this interesting piece!

• Is your website content “helpful”? If not, you’re likely to experience dramatic reductions in organic search traffic. Elizabeth Tucker, Google’s Director of Product, Search, stated the latest Google Core Update will “reduce low-quality, unoriginal content in search results by 40%”. We have always emphasized the need for quality, relevant, and helpful content, so we don’t expect our clients to see declines due to the update.

Do Good Spotlight
🌟 Action Against Hunger 🌟

For 40+ years, Action Against Hunger has taken decisive action against the causes and effects of hunger. They’re a top-rated charity on Charity Navigator and Charity Watch as well as a recipient of 2023 Platinum Transparency Candid Seal. Learn more about what they do: Action Against Hunger.

Thanks, Domenick D’Agostino, for sharing this organization!

• As the US Congress decides whether or not to ban/sell TikTok, we thought you might be interested in TikTok usage data. See the share of US TikTok users who have posted a video broken down by Age, Sex, Political Affiliation, and Education. Plus, read some interesting analysis from MarketingCharts including the observation that over half of TikTok users have never posted a video.😲

• 59% of people think there is too much brand advertising on social media. Yet, 61% of consumers agreed they discovered brands/products/services they’re interested in from paid/sponsored social posts. Confusing, right? It’s all about strategy. If selling is a brand’s only strategy on social media, the brand has already lost. The audience has to be the focus. No audience – no business. Check out Hootsuite’s report.

• Paging B2B sales leaders. 📟 McKinsey has 3 game-changing case studies highlighting different approaches to increasing sales productivity. AI is not directly mentioned but it could be used to leverage sales technology and automation. The other two areas for improvements include re-focusing on inside sales and driving personalization with data analytics.

• ESG is growing in importance to consumers and, ultimately, brand marketers. Sustainable marketing reduces social and environmental impacts and creates lasting positive change. This ClickZ article also highlights two noteworthy successful sustainable marketing campaigns from Patagonia and The Body Shop.

Happy Spring! 🌹🪻🌷

Natalie

Is the day already off to an off-kiltering start?

Hey, that’s okay. Here’s a time lapse video of flowers blooming to remind you of the simpler things. 🌸

If you’re in a sharing mood, send our WHW signup link to your friends and sign up for our LinkedIn newsletter. 🙂

Hello and howdy!

Have you ever received or given an unexpected compliment? Sure, there are times when you’re expecting a compliment. Getting one unexpectedly hits different – it makes your day a bit brighter! In my search to find others experiencing the same, I discovered this short piece from Bret Lasky on LinkedIn. It’s beautiful to see others bringing compassion they see in the outside world to the workplace!

If you’re looking for a way to add unexpected compliments to your team flow, try a shoutout board! Our team has been using a virtual whiteboard to point out our colleagues’ good work and teamwork. It helps keep us feeling good too. 🙂

Now, onto digital marketing!

• What should Google rank in Search when all the content sucks? And we can relate to his pictorial depiction of “Google [as] a baby wading through a content trash heap.” Getting past the over-the-top nature of the article, the net-net is that future success with SEO requires credible, helpful content designed to match the intent of Google’s searchers. We are in full agreement on that mission to elevate and optimize.

• Digital Marketing Institute launched a course on AI in Digital Marketing to address the AI skills gap in the industry. A quick review of the online course from ClickZ indicates this helps people who want to better understand:
  • how AI can impact marketing and
  • how they can start their journey into the AI space.

• Are you aware that AI “chatbots fabricate details in at least 3% of interactions – and as much as 27%?” This data is cited in a MarTech article on “How to protect against and benefit from generative AI hallucinations.” When it comes to gen AI, you should always take the “trust but verify” approach. This is why we prefer gen AI chatbots like Bing Copilot, Google SGE, ChatGPT Plus, and Perplexity. They provide citations and links to the sources they used for generating their responses.

Do Good Spotlight
🌟 Pennsylvania Department of Military and Veterans Affairs (DMVA) 🌟

Pennsylvania has over 700,000 veterans, the fourth largest population in the U.S.! DMVA connects veterans to programs and services available to them. Some of these services/programs include grants, benefits, special initiatives, and more. Learn more: DMVA.

• SURPRISE – Gen Z is good at social media! If you’re a brand looking to appeal to Gen Z on socials, hire a Gen Z (or many:-). But be warned, there most likely will be elements of risk-taking involved.

• Google and Reddit signed a licensing agreement, so Google AI can use Reddit’s content for training. Have you noticed Reddit ranking higher in the results these past few months? Yeah, we have too. Learn more.

• Not digital marketing news, but undeniably some of the most genuine, heart-warming news I’ve heard in a while…. A widow donated $1 billion of Berkshire Hathaway stock to cover Albert Einstein Med School tuition in perpetuity. If you have a minute, check out the student’s reaction!

DBE Perspective… 💭

IT’S… ALIVE! (AI, that is.) Like Frankenstein, many search marketers were initially fearful of AI chatbots. But, we believe that if you teach it well, AI Frankenstein can help you!

You are unique. You are awesome. You got this. 😎

Natalie

Have you heard through the grapevine?

What’s Hot Wednesday has a LinkedIn Newsletter too!

Two search engine strategies, both alike in goal.

In the search results, where we lay our scene.

These 90’s dreams burn with new coal;

Staying optimized keeps agencies on caffeine.

From forth one strategy emerges another;

A pair of star-cross’d lovers in it to win it

With the help of each other.

Well, Hi!

Today, we are gathered to celebrate the love of 2 special search strategies, SEO & SAIO. Let’s see what their enchanting relationship can teach us!

💖 SEO & SAIO are positive influences on each other: If you create solid content for SEO or SAIO specifically, it will help build your site authority for both chatbots and search engine bots.

They are like positive relationships in your life (perhaps your dog, a relative, a close friend). When both parties contribute positively, they can build a beautiful, supportive relationship.

💖 SEO & SAIO have different styles, but they work to the same goal: In SAIO, content is more conversational and broader in nature compared to SEO. Although the strategies vary, they still work for the same goal of visibility.

Sometimes, the differences in a relationship help us progress and widen our perspective as individuals. For work relationships, every team member has unique skills and workstyles. When these differences are acknowledged and respected, you can see some marvelous project executions.

• The latest Think With Google’s Future Ready Video Series with Katie Couric features Robert Wong, VP of Creative Lab at Google. The 7-minute YouTube interview covers a variety of topics including why you should play with AI, is generative AI creative, and what will the future of AI look like. One interesting comment that caught our ear is “that AI can generate a picture or write a sentence, but it doesn’t understand what it wrote or what it creates. AI doesn’t have taste. It can’t pick the best line.” Check it out on YouTube.

• Here’s a guide on “product page SEO” covering key elements of effective product page optimization. It includes: leveraging product page URLs, optimizing image file names, alt text, schema, and more.

  If some of this sounds familiar, it may be due to the fact we have introduced these elements for influencing SEO and SAIO. They help present your content as the most relevant to searches done via AI chatbots like Bing Copilot and Google SGE.

Do Good Spotlight
🌟 Access Fund 🌟

As a climber and nature-lover, the Access Fund is one of my favorite advocacy organizations for both. They are working for sustainable access to climbing areas across the nation, while educating others how to advocate. If you’re all about nature and vertical adventure, check them out: Access Fund.

Fun tidbit: My college climbing club supported this organization by selling pet rocks….You’d be surprised how many adults filled a pet-rock-shaped hole in their lives.

• eMarketer Insider Intelligence reports “More than a third of marketers will increase their brand marketing investments this year.” This seems to align with the idea of growing online Brand Authority that we covered in a recent blog post.

• TikTok is in a tiff with Universal Music Group (UMG). UMG pulled the music from artists like T-Swift, Billie Eilish, and more over a dispute around compensation. Whether this will last a week or much longer is up for debate. The banter sounds a little reminiscent of a certain relationship on the show, Friends. Anyway, they are clearly “on a break.”

• PPC is getting a new look… and it’s not super original. With new segmented audience approaches and the rise of visual content, PPC is starting to look like paid social. This SEL article gives some strategies to keep up with the change including innovating with creative content and embracing audience-centric targeting.

• LinkedIn has some pretty diverse perspectives on the Super Bowl ads. 🏈 Check them out here.

DBE Perspectives… 💭

*Pink Floyd’s Time starts playing as you read*

Time is a construct… we’ve all heard that before. But have we truly contemplated how numeric time may give us unnecessary stress, particularly in the workplace? I’ve got some insights for you and your team… especially for my chronic multitaskers out there. You can feel accomplished without doing a million things all the time. Check out this piece on time in the workplace!

I hope your day is ten times better than my attempt to write rhyming couplet.😁

Happy Wednesday!

Natalie

If SEO & SAIO were Romeo and Juliet, who would be who?

• SEO is totally Romeo calling up to SAIO’s window in the wee hours of the night.
• SAIO is the player, Romeo, left completely awestruck by SEO’s wisdom and beauty.
• I don’t really care as long as the ending is happy. 😀

Share your answer here, then, share us with your friends – send ‘em this link!

Hiya!

You know those days when it seems everything has gone sideways? We all have ‘em. I think the trick is to look at them in their entirety. Here are some thoughts:

• Is everything about traffic bad? Yes, it slows us down. Is slowing down always bad? Not always, for example, we slow down on vacations. Not saying traffic is like a vacation (cuz it ain’t). Perhaps it gives us time to notice the cloud formations in the sky or appreciate the sincere goodness of seat warmers in the midst of winter.
• How about making mistakes at work? Yes, it’s not fun to stare into the face of imperfection. We can sit with that. Notice how a mistake may draw you into a new path of thinking… of observing. Maybe those observations lead you to a new, creative solution…

Whatever hurdles may come up, remember that you have the strength and creativity to handle them.

Let’s get into the digital marketing rodeo!🤠

• Search Engine Land reports on the future of SGE, Gemini, Ads, and AI Search based on clues from the latest Alphabet earnings call and statements from the Google CEO. It covers a lot of ground with how AI is a key driver behind what Google hopes to achieve in 2024 and how their AI initiatives, including Bard and the Assistant (with Bard) mobile app, are being incorporated into their search products as complementary features.

Do Good Spotlight
🌟 Yoga Alliance Foundation 🌟

Yoga Alliance Foundation works to bring equitable access to yoga while supporting yoga professionals. They support refugee programs, give scholarships, support the scientific study of yoga, and much more. If you are interested in their cause, check them out: Yoga Alliance Foundation.

• Google Search Ads CPC increased by 17% YOY and 9% QOQ in Q4 2023. Are more advertisers getting more confident in paid search? We’ll have to keep watching.

• Eddie the Terrible, the dog you didn’t want to adopt. In Ann Handley’s most recent newsletter, she reminded us of the brilliantly crafted, beautifully blunt dog adoption posting. The posting worked so well that Eddie was eventually adopted. It shows the power of amazing copywriting to grab the attention of the right people. She, also, reminded us that generative AI is great for getting started, but a unique human touch may just be the cherry-topper to make writing GREAT. I agree 1001%.

• Social media and the law system seem to be inextricably linked these days. Meta, TikTok, X, Discord, and Snap CEOs appeared before the US Senate on Jan 31st to address child protection. Each CEO cited multiple efforts dedicated to young user protection, while Senators posed tough questions to present their case that the platforms need to have more protections in place.

• What are the secrets of effective leadership that can be applied to your role in the marketing industry? There are some solid takeaways by Martech including:
  • Turn challenges into inspiration
  • Nurture a culture of innovation and empower your team
  • Adapting to change: Leading through market disruption
  • Influencing and collaborating in marketing leadership
  • Developing and mentoring future marketing leaders

Bonus: the article includes a shout-out and link to a sidebar interview with long-time DBE friend and referrer Ruth Stevens.

Have a wonderful rest of the week,

Natalie

What music do SEOs like? 🎵
ALT=ernative

What’s Mario’s favorite search engine? 🔍
Yahoo!

What is a popular search engine for ghosts? 👻
Ghoul-gle!

 

Share these jokes and our signup link with your favorite marketing friends!