Hey-O

It’s the day-O for your favorite digital marketing newsletter! And have we got neeeewwwwss for you!

• We’ve seen Google Ad’s exact match go from super-strict-to-the-keyword to a relevancy-schmelavancy technique. As Search pulls us more into a “keywordless” world, keyword match types are still a key way to hold onto highly relevant search terms. Search Engine Journal has the story.

• Not sure you’ve seen, but Think With Google has a new sub-topic category in its nav bar – Automation. This month’s entry is “Does our marketing have the essentials to succeed with AI?” Here’s a key takeaway if you’re strapped for time: “AI is capable of multiplying business results and growth, but only when it’s paired with human expertise.”

Do Good Spotlight
🌟 Firefighters Without Borders 🌟

The whole world has been impacted by the wildfires in Canada. Firefighters Without Borders is helping to equip firefighters with emergency response training and fire response equipment across Canada and the world. See what they do here: Firefighters Without Borders.

• The Search 🔎 Wars: “Is Google past it’s search advertising prime?” This eMarketer chart shows Google’s share of non retail search spend has declined since 2021. Don’t fall for the clickbait headline though.
  Yes, Google’s share is down a tad since 2021…and, yes, Microsoft and Apple are on the upticks,…BUT Google still captures ~70% of the search spend. So to paraphrase a lotto motto, you still gotta be in it to win it.

• You might have seen auto-reply messages in Instagram, but do you know how you can set them up? HootSuite shows us how to do it directly on Instagram and if you’re a paying HootSuite user, how to set up auto-replies on Facebook, Twitter, and LinkedIn. That’s not the only cool thing about the video… It’s also narrated by a dog. 🐕 It’s a fun watch!

Wishing you a healthy and happy week!

Natalie

You know the Day-O (Banana Boat) song I mentioned at the beginning?

Turns out, it is based on a Jamaican work song.

To share more interesting facts and news with your buddies, send them this signup link!

How do you do? 🤠

It’s 2/22/23. That’s a lot of twos.

Hey, this rhyming game is keeping me amused.

Stay tuned for lots of great news!

• Will Chat GPT replace Google? 🤔 Moz is saying no. Why? ChatGPT is more of a “robot friend” who answers your questions, while Google has a leg up on attribution, giving people more context (which ultimately makes it more credible).

• What moments in the Super Bowl generated the highest volume of discussion? What were the top 10 ads for delivering the highest purchase intent? Martech has the scoop here.

• Oldie but a goody: Instagram has been trying on the search engine outfit since mid-2022. To gain reach and visibility overall, most people used to think: #HASHTAGS#. But, actually, keyword-rich, SEO-optimized captions are the way to go.

• eMarketer uses a chess graphic to show how generative AI is changing the game between Google and Microsoft. Don’t miss the small text at the bottom that references other players who are lining up to play, including Amazon, Meta, IBM, Watson, and more.

Do Good Spotlight
🌟 Charity Navigator 🌟

Ever get a little sketched when looking at a charity’s website? Hey, that’s natural. You want to make sure your support is going to the right place. Charity Navigator helps you find reputable charities you’re passionate about. Let’s give them a hand and support them, too: Charity Navigator.

• Is an Apple Search Engine already here? 😲 I know we talked about this last year in another WHW, but it turns out with the iOS 14 update, Siri started drawing on Apple’s web index instead of Google’s.

• Is that another annoying spam Instagram comment? *shakes head in disappointment* No worries, there’s a way to block annoying spam comments through your settings. Check it out!

• QUICK ⏲ Who makes more money per post: Instagram or TikTok influencers? The answer may surprise you!

Happy last full week of February! I hope you are ready to spring into March!

Natalie

I don’t know if you knew,

But I’d love to see more people in our crew.

Send them this link, okay, now I’m through. 🙂

Season’s greetings ❄⛄❄

It’s December. The air’s getting chillier, and the days are getting shorter. But, people have found a beautiful way to counteract this yearly change with the warm colors, bright decorations, and gatherings with loved ones. We hope you are looking forward to the good parts of the season… just like we are. 😊 Any-who, let’s get down to digital marketing business!

• Some people lament that the holiday season starts earlier and earlier every year. This year major retailers started their holiday sales too early. The impact of this is reflected in the limited year-over-year projected sales growth over the five “cyber” sales days that start on Thanksgiving and end on Cyber Monday.

• * Ad Break * We interrupt your regularly scheduled newsletter with the top YouTube ads of 2022. Happy watching! 📺

• Bell bottoms. 80’s geometric patterns. Mom jeans. All these have their place in time as new, hot trends. But they all had a time where popularity dropped off. Now, is Instagram a trend that’s dropping off? And will it make a comeback? Kate Lindsey makes some interesting points in this piece in The Atlantic.

Do Good Spotlight
🌟 St. Jude’s Children’s Research Hospital 🌟

“The mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment.” Families in the midst of the most challenging times never receive a bill. Learn about the cause and how you can lighten the burden on the patients and families being supported by St. Jude Children’s Research Hospital.

• What’s the connection between PR and SEO? According to Search Engine Watch, “Digital PR is used to build high authority, and relevant links to key category pages to drive search performance through organic growth.” We at DBE would add this also applies to leveraging social media posts for link value. Read on….

Wishing you a safe and happy December!

Stay warm, ☕

Natalie

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We’re serious.… It’s snow joke! ❄