Keywordless Search, the Search Wars, & Auto-Reply Social Media Messaging
Hey-O It’s the day-O for your favorite digital marketing newsletter! And have we got neeeewwwwss for you! We’ve seen Google Ad’s exact match go from super-strict-to-the-keyword to a relevancy-schmelavancy technique. As Search pulls us more into a “keywordless” world, ...
Top Mistakes with GA4, YouTube SEO, & 5 Leadership Skills
Knock, knock! We’re here, and we’re back with another excitingly gripping edition of What’s Hot Wednesday. Let’s get to the good stuff! The final days of UA (Universal Analytics) are upon us. Here are some crucial mistakes to avoid with ...
Why Is My Conversion Data Different in Google Analytics 4 vs. Google Universal Analytics?
We’ve been there. The conversion data confusion between the newbie, Google Analytics 4 (GA4), and our good pal, Google Universal Analytics (GA), can be a head-scratcher at first. With the June 30th switch to GA4 approaching rapidly (for free ...
Universal Analytics Data Download, YouTube’s Differentiator, & Email CTAs
Hi, how are ya? In addition to my position at DBE, I also teach yoga twice a week. There’s a beautiful change in a person before and after they practice. Maybe they breathe a little deeper… or their shoulders are ...
SEO vs. PPC, Twitter Alternatives, & Earthy Thoughts
Welcome! I don’t know about you, but April was beyond busy! Everyone in my friend circles agreed. It’s a new month though, so let’s wipe the slate. Take moments of pause when you need it. There’s wayyy too many studies ...
🎥 EEAT or Be Eaten: Google SEO Hacks
Transcript: EEAT or Be Eaten Nat: Hello! We recently included an article on E-E-A-T in our What’s Hot Wednesday newsletter. For further insights on what this means for optimization, I’m here with our Head of SEO, Marc ...
