Keywordless Search, the Search Wars, & Auto-Reply Social Media Messaging
Hey-O It’s the day-O for your favorite digital marketing newsletter! And have we got neeeewwwwss for you! We’ve seen Google Ad’s exact match go from super-strict-to-the-keyword to a relevancy-schmelavancy technique. As Search pulls us more into a “keywordless” world, ...
Social Media Community, Google Attribution Models, & Apple vs. Amazon?
Hellooooooooo I found out this year that April 11th (yesterday) is National Pet Day. Isn’t that adorable? If you have furry/scaly/feathery friends, I hope you find some extra time to spend with them this week. As you may know, ...
AI Legislation, YouTube Content Targeting, & Marketing Monsters
Happy mid-week! Where I am, the neighbors really deck out their homes for Halloween. Two-story skeletons. Spiderwebs encasing porches. Even a sharkhead snacking on an unfortunate swimmer. The creativity is astounding! I could go on a mini-rave about this season, ...
Wayback Machine, the Long and Winding ROAS, & 4 GA4 Tips
Good morning ☀ It’s that time of week again. We’re eager to share the latest digital marketing tea…. Hope you’re ready because it’s here, and it’s piping hot! ☕ POP-UP. FLASH SALE. NEWSLETTER SIGNUP. All these pop-ups on your ...
Privy to Privacy, YMYL, & Creepy Ads
Greetings! Get this: “Septem” means “seven” in Latin, and it was the seventh month in the Roman calendar. Now, why September became the 9th month of our calendar is beyond me 🤷♀️.… But back to business, we have an ...
Helpful Content Update, Media Talent Crisis, & Outlook Ads
Hello from the outside 🌞🎶 Trying to get all your outside activities squeezed into the summertime is always difficult. But, as Adele sings, at least we can say that we've tried! This summer flew by. (I’m still trying to ...
