facebook ads Archives | Digital Brand Expressions

TikTok Widget, Bing Losing Search Market Share, & Gaining Consumer Trust

Natalie Lorenzo — Wed, 17 May 2023 08:00:23 +0000

Hi! 👋🏼

I don’t know about you, but I love grabbing my laptop, setting up an umbrella, and working outside. There’s nothing like a face full of fresh air while you work. (I’m actually writing this edition on my deck.) If you have the ability, try changing up your workstation. Shifting the scenery is often refreshing for the brain and mindset. Anywho, let’s get to it!

Want to take a peak at what the new AI-driven Google Search Generative Experience (SGE) will look like? For now, you will have to see it through screen captures from Search Engine Land and detailed explanations on how it will work.

TikTok is at it again… trying hard to break into the search engine space. This time, it’s with a TikTok search widget. This is what I imagine whenever TikTok says it’s encroaching on Google search engine territory:

eMarketer reports on a Razorfish survey on “Factors That Would Influence US Consumers To Gain Trust in a Company.” Their answers may surprise you as only 40% said “If I heard good reviews from other people” 🤔 while 66% said “If the company was transparent about how they use my personal data.” 👏🏼

Do Good Spotlight
🌟 One Tree Planted 🌟

Their goal is simple. Plant More Trees. One Tree Planted is a global organization focused on reforestation in North America, Latin America, Africa, Asia, Europe, and the Pacific. Every dollar is one tree planted. Check them out: One Tree Planted.

You know when you said something funny, but then someone else reframed it slightly and got the whole room laughing? WELP, looks like something similar is happening to Bing. Bing’s efforts in obtaining search market share has backfired in Google’s favor.

Not everyone has a super-rad, performance-based digital marketing agency (*cough cough* like us) in their back pockets. Sooo, if you need a little help with Facebook advertising, here’s a nice guidebook for ya!

May your successes be sweet, and may your workdays be smooth. Have a great rest of your week, y’all!

¡Adios!

Natalie

Here’s how to say ‘hello’ in 21 different languages: Babel.

You can use them as conversation starters for telling your friends about us. 😎

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Internet Retirement, Superb Surveys, & Academic Enrichment

Natalie Lorenzo — Wed, 22 Jun 2022 01:48:24 +0000

Heyooo ?

? Summer is (officially) here *cheering erupts from the crowd* …and we’ve got quite a few bright articles headed your way!

Internet Explorer has finally retired. ?? The application had its last hurrah on June 15 after 26 years of dedicated service. Get the scoop from NPR.

Dive into the issues with Google Analytics 4 from a user and privacy perspective as well as compliance standpoint, to help inform your decision before switching platforms. Learn more from Piwik Pro in this Search Engine Watch article. And if you need help migrating to GA4, let us know, our analytics team has been migrating our current clients and helping new ones, too: DBE Google Analytics Migration Services

“What’s your least favorite part of PPC?
Search Engine Land asked marketers this interesting question and published the results with representative quotes. Take a look-see.

⏱ QUICK ⏱ Can you define the metaverse? (No, we’re not talking about Facebook Meta but the metaverse writ large). If not, you’re not alone. See how 1,000 consumers responded to this question from this McKinsey & Company article. It also debunks six myths about the metaverse including its audience make-up (by generation) and its ability to make money.

Do Good Spotlight

? Princeton-Blairstown Center ?

We learned of this organization a few years ago and have been supporting it ever since. The Princeton-Blairstown Center’s Build a Bridge to Summer Learning provides 300 students from Trenton and Newark with evidence-based summer learning to facilitate daily academic enrichment, lessening summer learning loss. It also enables the students to practice crucial SEL skills to build the self-confidence they need to make positive changes in their lives. Here’s where you can learn more about this organization: https://princetonblairstown.org/. We donated and encourage you to consider donating too.

And if you have an organization you’d like us to support in upcoming issues, don’t be shy, shout it out!

What is LaMDA and what does it want? ??‍♀️??‍♀️??‍♂️ Guess you’re gonna have to read this Medium article to find out…

Only 18% of B2B companies rate their customer experience as excellent, according to a report from Ascend2. What’s stopping them from bridging the gap from above average to excellent? Marketing Charts shares the top challenges…

Google is testing new snippet layouts. Get a sneak peak. ?

Were you ever taken off guard by a critique? Just by the nature of your life and experience, you never noticed it was something others saw in you. Brands can get the same blindness. On social media, a misperception of your audience or your brand can cause unforeseen reverberations. Sprout Social gives some tips on how to conduct a social media sentiment analysis to keep your brand on its game! ?

That’s the end of this report ?, but don’t worry. We’ll be back at the same time next week! ?

Peace out ☮

Natalie

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Ad Learning Periods, Marketing Technology, & Dad Jokes

Natalie Lorenzo — Wed, 15 Jun 2022 01:39:23 +0000

Good Day ?

…And welcome back to your regularly scheduled What’s Hot Wednesday programming. ? Let’s see what this digital marketing report has in store this week!

We tend to think of YouTube as a mobile channel, but this chart from eMarketer shows mobile devices represent less than 50% of total time spent with YouTube! ? Notice the growth trend of Connected TV while desktop/laptop fades.

Are there “toxic” links that can get your website penalized? Should you work to disavow those that are from spammy or otherwise “bad player” sites? This article from Moz does a good job of surfacing the controversy (it’s SEO, there’s always controversy), and we tend to land with Moz on this. Here’s the chatter: M o z

Everyone learns differently…. Some absorb the theoretical, others need hands-on work to fully learn. Machine learning is similar. This article is a little older, but super helpful when navigating the learning periods for Facebook and Google ads.

There are now almost 10,000 marketing technology tools to choose from — a 24% increase from 2020. Management tools have grown the fastest (at 67%) while the Content & Experience category of tools is the most populous grouping (at 1,623 tools) as marketers look to bolster their online presence and effectiveness. See what else is new here.

Do Good Spotlight

? Maddie’s Fund ?

Have you ever looked at a furry buddy and hearts form in your eyes? ? Maddie’s Fund® is a family foundation established in 1994 that is dedicated to informing and funding animal welfare organizations in local communities. It is a hub for learning and connecting professionals and animal lovers across the U.S. with many webcasts, seminars, and even courses! See how you can help local animal-welfare organizations in your area with their “Learn & Connect” tab: https://www.maddiesfund.org/index.htm

? It’s finally here! The ability to pin posts and Reels on Instagram has officially been launched. Instagram profile customization…. Here we come!
We all need a laugh, even if it’s the “awwww nooo” kind that dad jokes get. In honor of all you wonderful fathers out there, Happy Father’s Day! These are for you.

Wishing you all an effective and efficient rest of your work week!

Until our next chat… ☕

Natalie

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Google ETA & RSA Updates, Facebook Ads Bug, and More

DBE — Wed, 20 Apr 2022 01:52:34 +0000

Good info to share coming to you from the DBE team, so let’s jump right in:

A little reminder that starting June 30 advertisers will no longer be able to make or edit ETAs (extended text ads) and will be able to create only RSAs (responsive search ads). So here’s an article of what you need to know.
Marketers reported Meta (aka Facebook) bug was turning off Facebook ads randomly this past week. It’s actually something we’ve been seeing on multiple accounts for the past few weeks. If you’re a DBE client, not to worry as we’re checking all your paid accounts on a daily basis to be sure they are running as planned and fixing any issues we see in real time. If you’re not a DBE client, be sure your internal team and/or third-party team are doing the same for you.
Marketing Charts has an interesting graphic as “Advertisers Rate Their Most Effective Media Types Across Upper- and Lower-Funnel Goals.” It’s a solid reminder of the importance of having an integrated mix of channels if your brand has multiple goals across the customer journey. No surprise to us but note how marketers rate paid search and paid social as highly-effective channels for the lower-funnel goals of improving consideration/buying intention and increasing sales.
Elon Musk has stirred the Twitter pot. See what he’s recommending from his prime shareholder seat.
Virtual Reality (VR) and Augmented Reality (AR) have entered the mainstream, and here are the numbers to prove it.

Do Good Spotlight on: Charity Water

With 771 million people lacking basic access to clean and safe drinking water, Charity Water is on a mission. They believe sustainable work is locally-led. Along with implementing community-owned water projects, they work with local partners to help facilitate comprehensive water, sanitation, and hygiene (WASH) programs to protect everyone’s long-term health. We’ve been supporting them for years and thought it was time for another shout out–and donation. Here’s where you can learn more about this truly top-notch not for profit.

When evaluating the performance of your marketing against goals, how do incrementality and attribution compare? Not at all says Avinash Kaushik in this recent post in his popular Occam’s Razor.
Are you Canva fans too? If yes, you may enjoy this feature from Fast Company. Not a fan yet? This article may turn you.

Okay, that’s it for this week. Here’s to smooth sailing for the rest of the week and an awesome weekend!

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