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	<title>accessibility Archives | Digital Brand Expressions</title>
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	<title>accessibility Archives | Digital Brand Expressions</title>
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		<title>Accessible Ads, LinkedIn, &#038; Google EEATs</title>
		<link>https://dbe.dd.mcgit.cc/2023/03/22/accessible-ads-linkedin-google-eeats/</link>
					<comments>https://dbe.dd.mcgit.cc/2023/03/22/accessible-ads-linkedin-google-eeats/#respond</comments>
		
		<dc:creator><![CDATA[Natalie Lorenzo]]></dc:creator>
		<pubDate>Wed, 22 Mar 2023 08:00:21 +0000</pubDate>
				<category><![CDATA[Perceptive Marketer]]></category>
		<category><![CDATA[accessibility]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[search artificial intelligence optimization]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<guid isPermaLink="false">https://www.digitalbrandexpressions.com/?p=6624</guid>

					<description><![CDATA[<p>Is it hot in here? 🥵 You bet it is. What’s Hot Wednesday just hit your inbox so obviously. Find the latest in digital marketing while it’s still piping hot! Accessibility has had more visibility than ever before. It’s time to embrace accessibility as a “gateway to creativity”, as AdWeek says. Google has updated  ...</p>
<p>The post <a href="https://dbe.dd.mcgit.cc/2023/03/22/accessible-ads-linkedin-google-eeats/">Accessible Ads, LinkedIn, &#038; Google EEATs</a> appeared first on <a href="https://dbe.dd.mcgit.cc">Digital Brand Expressions</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="margin-top: 0px; margin-bottom: 0px;" class="sharethis-inline-share-buttons" ></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-1" style="--awb-text-transform:none;"><p>Is it hot in here? 🥵</p>
<p>You bet it is. What’s Hot Wednesday just hit your inbox so <em>obviously</em>. Find the latest in digital marketing while it’s still piping hot!</p>
<ul>
<li>Accessibility has had more visibility than ever before. It’s time to embrace accessibility as a “gateway to creativity”, as <a href="https://www.adweek.com/brand-marketing/accessibility-gateway-to-creativity/" target="_blank" rel="noopener noreferrer">AdWeek</a> says.</li>
</ul>
<ul>
<li>Google has updated its <a href="https://searchengineland.com/google-e-e-a-t-guide-seo-394191?utm_medium=email&amp;utm_source=rasa_io&amp;utm_campaign=newsletter" target="_blank" rel="noopener noreferrer">EAT standards</a>. No, not for food, but for website quality rating. The full saying includes <strong>E</strong>xperience, <strong>E</strong>xpertise, and <strong>A</strong>uthoritativeness are essential for establishing <strong>T</strong>rust as a site.</li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--link_color: #feb834;--awb-border-sizes-top:5;--awb-border-sizes-bottom:5;--awb-border-sizes-left:5;--awb-border-sizes-right:5;--awb-border-color:#feb834;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:15.98832px;--awb-background-color:#006699;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-2" style="--awb-text-transform:none;"><h4 class="" style="text-align: center; --fontsize: 26; line-height: 1.4;" data-fontsize="26" data-lineheight="36.4px"><b style="color: #ffffff;">Do Good Spotlight<br />
</b>🌟 <span style="color: #ffffff;">Home for Good Dog Rescue</span> 🌟<b style="color: #ffffff;"><br />
</b></h4>
<p style="color: #ffffff;">Home for Good Dog Rescue saves dogs from high-kill shelters and places them in loving homes. They save over 1,000 furry lives a year. Doesn’t that warm up your heart? Learn more about them and their impact: <a href="https://homeforgooddogs.org/" target="_blank" rel="noopener noreferrer">Home for Good Dog Rescue</a>.</p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-3" style="--awb-text-transform:none;"><ul>
<li>LinkedIn’s got lots going on. Here’s the sitch:
<ul>
<li>LinkedIn has had document posts as a close alternative to <a href="https://www.linkedin.com/help/linkedin/answer/a764804" target="_blank" rel="noopener noreferrer">carousels</a>, but it looks like they&#8217;re finally jumping on the bandwagon! It’s not rolled out everywhere yet, but we’re looking forward to it. (Really excited about not having to switch my pngs to PDF.)</li>
<li>A short while ago, we discussed Instagram SEO. Now, here’s some <a href="https://blog.hootsuite.com/linkedin-seo/" target="_blank" rel="noopener noreferrer">LinkedIn SEO</a> for ya.</li>
<li><a href="https://techcrunch.com/2023/03/15/linkedin-expands-its-generative-ai-assistant-to-recruitment-ads-and-writing-profiles/?utm_source=join1440&amp;utm_medium=email&amp;utm_placement=newsletter" target="_blank" rel="noopener noreferrer">LinkedIn AI assistant</a> for conversation starters, recruitment ads, AND writing profiles? Woah, that’s a lot. If you have a premium account, definitely check it out!</li>
</ul>
</li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-sizes-top:5;--awb-border-sizes-bottom:5;--awb-border-sizes-left:5;--awb-border-sizes-right:5;--awb-border-color:#d12146;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:15.98832px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-4" style="--awb-text-transform:none;"><h4 class="" style="text-align: center; --fontsize: 26; line-height: 1.4;" data-fontsize="26" data-lineheight="36.4px"><b style="color: #000000;">Why We 💗 What We Do…</b></h4>
<p>Stacy, our fantastic Office Manager, and I teamed up to pull together our favorite company benefits from DBE to inspire other outstanding leaders. With everything from wellness reimbursement to flexible schedules, we hope more companies start offering benefits like these to show they care about their employees. Read on&#8230; <a href="https://www.digitalbrandexpressions.com/2023/03/21/benefits-beyond/" target="_blank" rel="noopener noreferrer">Benefits &amp; Beyond</a>.</p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-5" style="--awb-text-transform:none;"><ul>
<li>Bing Chat is making its appearance in Bing search results. See what it looks like in the <a href="https://searchengineland.com/bing-adds-bing-chat-answers-to-search-results-394524" target="_blank" rel="noopener noreferrer">Search Engine Land</a> article.</li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-6" style="--awb-text-transform:none;"><p>Happy spring to all! 🌼</p>
</div><div class="fusion-text fusion-text-7" style="--awb-text-transform:none;--awb-margin-top:10px;"><p><em><span style="color: var(--awb-custom_color_1);"><b>Natalie</b></span></em></p>
</div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_3_4 3_4 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:20px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-1 hover-type-none" style="border-radius:8px;"><img fetchpriority="high" decoding="async" width="1024" height="576" alt="Picture of a Koala with the headline &quot;You&#039;re a koala-ty group of folks&quot;" title="Digital Brand Expressions Koala Meme" src="https://www.digitalbrandexpressions.com/wp-content/uploads/2023/03/Koala-Meme-1024x576.png" class="img-responsive wp-image-6640" srcset="https://dbe.dd.mcgit.cc/wp-content/uploads/2023/03/Koala-Meme-200x113.png 200w, https://dbe.dd.mcgit.cc/wp-content/uploads/2023/03/Koala-Meme-400x225.png 400w, https://dbe.dd.mcgit.cc/wp-content/uploads/2023/03/Koala-Meme-600x338.png 600w, https://dbe.dd.mcgit.cc/wp-content/uploads/2023/03/Koala-Meme-800x450.png 800w, https://dbe.dd.mcgit.cc/wp-content/uploads/2023/03/Koala-Meme-1200x675.png 1200w, https://dbe.dd.mcgit.cc/wp-content/uploads/2023/03/Koala-Meme.png 1600w" sizes="(max-width: 640px) 100vw, 1200px" /></span></div><div class="fusion-text fusion-text-8" style="--awb-text-transform:none;--awb-margin-top:10px;"><p>We hear you have more awesome digital marketing buddies – send them this <a href="https://www.digitalbrandexpressions.com/newsinsights/whats-hot-wednesday/#whw_sign_up">link</a>!</p>
</div></div></div></div></div>
<p>The post <a href="https://dbe.dd.mcgit.cc/2023/03/22/accessible-ads-linkedin-google-eeats/">Accessible Ads, LinkedIn, &#038; Google EEATs</a> appeared first on <a href="https://dbe.dd.mcgit.cc">Digital Brand Expressions</a>.</p>
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