Is Snapchat Right for Your Brand?
Marketers are hearing a lot about Snapchat and naturally they want to find out if itās right for their brands. Nadine Goerke, Manager of Search and Social Programs here at ...
Digital Brand Expressions Adds POV on Snapchat to Slideshare
PRINCETON, N.J. (November 9, 2016)Ā ā Today, Digital Brand Expressions (DBE) announced it has added a new POV on Snapchat for marketers to its SlideShare accountĀ here. The POV, which details how ...
Four Small-Scale Social Platforms to Use for Your Business
By Rachel Petzinger Youāve heard it before ā itās crucial to be on Facebook/Instagram/Twitter/Snapchat if you want to stay relevant with your customers. After all, in this day and age ...
The Battle of Snapchat vs. Instagram
By: Nadine Goerke and Rachel Petzinger With the recent addition of Instagram Stories, a new component of Instagram that directly mirrors Snapchat Stories, the two platforms are in competition now ...
Visualizing Your Brand: 5 Doās of Instagram
Itās no secret that Instagram has experienced a huge boom in the social media space in the last few years. According to a recentĀ Pew Research Center study,Ā 28% of internet users ...
Social Media in the News Industry
By Jillian Johnson Is social media becoming your primary source of news? For me, it already has. The Paris bombing. Princeās passing. Finding out who the presidential nominees are. A ...
Data Attribution for Integrated Digital Marketing ROI ā Harder Than It Looks
Question: Whatās the one thing you often hear senior executives say about digital marketing thatās both true and false at the same time? Answer: That itās easily measurable for ROI. ...
The Importance of Integrated Marketing
By Maggie Landis Digital marketing initiatives are so measurable that companies often ask that we show how each channel will prove its own ROI. While establishing metrics and goals for ...
š° Veronica Fielding in Chief Executive Magazine
āMy mother always said, āIt doesnāt matter what other people think,āā DBE CEO & President, Veronica āNikiā Fielding, shares in Chief Executive Magazine. āBut that didnāt quite ring true for ...
The Right-Hand Rails Are Goneā¦And?
What Happened? Thereās been a lot of buzz in the digital marketing world about the projected impact of the right-hand rail ads on Google going away. As the dust settles, ...
Importance of SEO in Pharma
By: Jeffrey D. Erb Advisor, Digital Brand Expressions This month we released a white paper on the need for SEO within Life Sciences companies, a topic that I find extremely ...
Facebook: Love at First Site
Facebook is the first social platform of choice for most individuals and brands. Yes, it has grown up; is flooded by long-lost relatives who post strange comments on your pictures. ...
