New Google Analytics 4 Announced on October 14th
Google Analytics 4 is the latest significant iteration of the product and will eventually replace Google’s current version of Universal Analytics. No need to make a wholesale change yet. GA4 ...
Google Ads Lead Form
Background Google is always exploring how to provide the best experience possible while helping advertisers increase conversions. Recently Google has been focusing a lot of attention on mobile because 40%+ ...
Some Take-Aways From My Time at Digital Summit Philadelphia 2019
Posted by Marc Engelsman Part of the benefit of being a speaker at Digital Summits is I get to listen to other presentations and talk with other attendees to get ...
🔊 Veronica Fielding on the Prove It! Podcast
DBE's CEO, Niki Fielding, answered Debbie Albert's questions about using Google AdWords (now called Google Ads) to build businesses of all sizes and ended with a short story about ...
The Future of Google Search Looks A Lot Like Social Media
Situation Review This article from Google talks about updates being implemented by Google on its 20th anniversary. Many of these updates are leveraging the look, feel, and functionality of social ...
🔊 Veronica Fielding on the Women’s Wealth, The Middle Way Podcast
In this episode, DBE CEO & President, Veronica “Niki” Fielding, talks about how business has become increasingly transactional over the last few years. In the Women's Wealth: The Middle Way ...
It’s Not Rocket Science Until It Is…
We here at DBE have a problem with the below chart from eMarketer. It’s probably because we have this same problem when talking with potential clients about the complexities of ...
Lose the Media-Buy Mindset to Succeed with Paid Search
By Veronica “Niki” Fielding Originally published in the March 2018 issue of “Postings” the member newsletter of the Direct Marketing Club of New York City While Facebook generates $40 billion ...
Facebook’s New “Explore Feed” Feature and What It Means for Business Pages
By Katie Scollay An e-Marketer article has recently reported that Facebook may be implementing a new change that will affect businesses and their organic Facebook content. In six countries, Facebook has already ...
Our Thoughts on Search Engine Land’s Latest SEO Periodic Table
By Danielle Zilg Earlier this month Search Engine Land put out the fourth edition of its “The Periodic Table of SEO Success Factors”. The periodic table is a handy tool ...
Understanding Mobile-First Indexing in a Mobile-First World
We’re running our lives with our mobile devices – and the numbers prove it. Just to give you an idea – almost 60% of all search queries in 2016 were ...
Digital Brand Expressions Issues POV on Voice Search
Princeton, N.J. (April 4, 2017) – Digital Brand Expressions (DBE) announced today that it has issued a POV (Point of View) document on the impacts of voice search. In the ...
