100% Genuinely Organic, Naturally Grown, Preservative-Free Brand Authenticity
Let’s take a second to imagine…. Imagine a person (let’s call them Avery) that is 100% themselves and nothing less. Avery does a lot of *insert cool, sustainable, earth-loving hobby ...
Adventures in Team Building (from a Marketer’s Perspective)
Inspired by Stacy Sarno, Office Manager Extraordinaire We’ve got a lot of expert marketers out there, and there are a handful of rockstar Office Managers (*cough cough* Stacy Sarno) ...
Training Google’s Machine Learning Bots to “Fetch”
Google’s machine learning abilities recently made headlines when a now suspended Google Engineer claimed the AI chatbot named LaMDA was sentient. Whether you believe the sentience aspect of the claim ...
Who’s Afraid of a Google Algorithm Update?
DBE recently covered Google’s search algorithm Core Update in our June 8th What’s Hot Wednesday. We noted the update (which was global and applicable to all regions and languages) was ...
Workday Breaks: Compassion for Your Brain
Who here is a fan of Super Bowl halftime? ? Even if you aren’t a fan of the boppy pop tunes or the pause in the gameday thrill, don’t ...
“I Give Advice on Social Media, Therefore, I Am a Thought Leader” But… Are You Really?
(Begin cheesy movie trailer with intense, “Highlander-There-Can-Be-Only-One-esque” music) In a world where everyone claims to be an expert… (flies onto screen) we find ourselves drowning in an endless sea ...
Company Culture & the Roots of Team Appreciation
Truth: High-quality talent will not stay at your company if they are not treated with respect and appreciation. Generic Company Band-Aid Solution: Let’s have a happy hour. The REAL Deal: ...
Earth Day Charities
Updated for 4/22/24 Looking to increase your positive global impact? Yeah, doesn’t that sound overwhelming? We understand. There are so many wonderful causes out there. Where do you start? One ...
Cookie-Tracking Research POV
Situation The war on third-party cookie tracking, especially with Google and Apple, is in constant flux. Taking a step back and examining the situation as it has evolved (and continues ...
Defining Omotenashi in Business
You know that feeling when someone leaves a supportive message in your bag for you to find during a stressful day? Or that feeling when your waiter senses that you ...
🔊 Veronica Fielding on The Dan Nestle Show Podcast
In this episode, Dan Nestle sits down with one of his heroes, a digital marketing expert, entrepreneur, prolific connector and builder of trust, the CEO of Digital Brand Expressions, Niki ...
🔊 Veronica Fielding on the The Leadership Communication Show with Michael Piperno Podcast
Niki Fielding talks with host Michael Piperno about how the art of anticipation and meeting expectations, borrowed from the Japanese tea ceremony and the concept of Omotenashi, helps the entire ...
