Press Releases Archives | Digital Brand Expressions

Digital Brand Expressions Announces the Promotion of Natalie Lorenzo to Associate Director, Client Services and Marketing

DBE — Mon, 08 Jul 2024 08:00:26 +0000

Princeton, NJ (July 8, 2024)—Digital Brand Expressions, L.L.C. (DBE) announced the promotion of Natalie Lorenzo to Associate Director, Client Services and Marketing. In addition, Lorenzo has been named Editor of the company’s publishing group.

“Since joining DBE in late 2020, Natalie has made herself a valuable member of our team,” said Veronica Fielding, President and CEO. “In her client-facing role, Natalie brings keen insights to initiatives and ensures optimal outcomes. In her role leading DBE’s own marketing, her strategic direction and creativity have fortified our brand and facilitated new avenues of growth and profit. As editor of our publishing group, she has managed the growth of our existing newsletters and has been instrumental in the development of a soon-to-launch publication.”

About Digital Brand Expressions

DBE is an Omotenashi-driven, digital marketing agency helping organizations maximize their investments in search engine optimization and related services. Through advanced SEO and SAIO project- and retainer-based consulting and program management services, DBE helps large companies maximize advanced SEO and gen AI visibility for ongoing competitive advantage.

The agency’s reputation for sustained and significant performance improvements coupled with its streamlined workflows and superior client support have made it a sought-after solution for knowledgeable clients.

DBE’s clients include well-known brands in the consumer, B2B, manufacturing, media/publishing, financial services, and life sciences verticals, among others.

The agency is headquartered in Princeton, NJ.

###

Trademarks and registered trademarks contained herein remain the property of their respective owners.

Media Contacts:

Marc Engelsman
609-688-8558
MEngelsman@DigitalBrandExpressions.com

The post Digital Brand Expressions Announces the Promotion of Natalie Lorenzo to Associate Director, Client Services and Marketing appeared first on Digital Brand Expressions.

Digital Brand Expressions Announces Launch of Search Artificial Intelligence Optimization (SAIO) Services

DBE — Thu, 27 Jun 2024 08:30:54 +0000

Princeton, NJ (June 27, 2024)—Digital Brand Expressions, L.L.C. (DBE) announced the full roll out of its new service, Search AI Optimization (SAIO). SAIO is a complement to the advanced Search Engine Optimization (SEO) services the company has provided to large organizations for 23 years.

“We became beta testers of several of the gen AI search engines last year and studied their behaviors and preferences,” said Marc Engelsman, VP of Client Strategies and Analytics. “We’ve been sharing SAIO blog posts, POVs, and infographics as we’ve explored these new platforms and are now providing these services as an integrated component to the advanced SEO we strategize and manage for all our clients.”

SAIO services are provided in tandem with the agency’s SEO services and follow a similar methodology. The ultimate goal of SAIO is to have clients’ websites cited as sources in gen AI chatbot responses. The agency’s strategy team meets with the client’s brand and organic media teams (website, social media marketing, etc.) and learns about the marketing, audiences, and goals. Then, the DBE team audits the client’s digital assets and performance in light of competitors and assesses appearance in gen AI responses for relevant queries. DBE’s experts develop customized strategies and help the client teams implement the changes to the website and social media marketing, consulting as implementation progresses. After the changes are complete, DBE monitors the performance of the SAIO results and makes recommendations for ongoing performance improvements, working in tandem with the client’s web and social teams.

About Digital Brand Expressions

The agency’s reputation for sustained, significant performance improvements coupled with its streamlined workflows and superior client support have made it a sought-after solution for knowledgeable clients.

DBE’s clients include well-known brands in the consumer, B2B, manufacturing, media/publishing, financial services, and life sciences verticals, among others.

The agency is headquartered in Princeton, NJ.

###

Trademarks and registered trademarks contained herein remain the property of their respective owners.

Media Contacts:

Natalie Lorenzo
609-688-8558
NLorenzo@DigitalBrandExpressions.com

The post Digital Brand Expressions Announces Launch of Search Artificial Intelligence Optimization (SAIO) Services appeared first on Digital Brand Expressions.

Digital Brand Expressions Announces New Client: Cresilon, Inc.

DBE — Fri, 08 Sep 2023 08:00:10 +0000

Princeton, NJ (September 6, 2023)—Digital Brand Expressions, L.L.C. (DBE) announced that Cresilon, Inc., a biotech company with life-saving hemostatic gel technologies, has selected DBE as its digital marketing agency for search engine and social marketing for its VETIGEL® brand. The two companies started working together in June 2023.

“DBE has been a tremendous resource. They have gone above and beyond to enhance our social and search marketing through their suggestions and optimizations,” said Robert Laudadio, Director of Marketing at Cresilon, Inc.

“We have enjoyed working with the innovative team at Cresilon,” said Michael Farrell, Director of Paid Channels for DBE. “Our team is looking forward to driving further digital success with them.”

About Cresilon, Inc.

Cresilon^® is a Brooklyn-based biotechnology company that develops, manufactures, and markets hemostatic medical devices utilizing the company’s proprietary hydrogel technology. The company’s plant-based technology has revolutionized the current standard by stopping traumatic and surgical bleeds in seconds without the need for manual pressure. The company’s current and future product lines target veterinary, human trauma, and human surgical applications. Cresilon’s mission is to save lives. Learn more about Cresilon at http://www.cresilon.com.

About Digital Brand Expressions

DBE is an Omotenashi-driven, digital marketing agency helping organizations maximize their investments in search engine and social media marketing through project- and retainer-based consulting and program management services. For select and highly aligned clients, DBE provides expert configuration of Google Analytics and other success-tracking tools; integrated SEO, paid search, display, remarketing, paid social, social media marketing, and ideation/innovation via results analysis.

The agency’s reputation for results-enhancing strategies and program management services, along with its integrity and transparency have made it a sought-after solution for those knowledgeable about the complexities of marketing via search and social channels, earning DBE its “experts’ experts” tagline.

DBE’s clients include well-known brands in the consumer, B2B, manufacturing, media/publishing, financial services, and life sciences verticals, among others. The agency is headquartered in Princeton, NJ. To learn more, visit: https://www.digitalbrandexpressions.com/.

###

Trademarks and registered trademarks contained herein remain the property of their respective owners.

Media Contacts:

Natalie Lorenzo

609-688-8558

NLorenzo@DigitalBrandExpressions.com

The post Digital Brand Expressions Announces New Client: Cresilon, Inc. appeared first on Digital Brand Expressions.

April 1 Announcement

DBE — Fri, 31 Mar 2023 07:00:39 +0000

Princeton, NJ (March 32, 2023)—Digital Brand Expressions, L.L.C. (DBE) announced it is holding onto March and not moving to April 1 with the rest of the world.

This action was prompted by March lobbying for an extra day since February was asleep at the switch and didn’t use several of its own days.

The rest of the world is not in support of March’s actions, but DBE, inclined to support the underdog, celebrates March’s bold move.

DBE’s VP of Client Strategy, Marc Engelsman, predicted DBE would capitulate in early April to the folly of this underdog support. “Look, we’ve seen what happens when we spring forward/fall back every year. Why would we add to the chaos?”

Veronica “Niki” Fielding, President and CEO of DBE, believes Mr. Engelsman’s opinion is self-motivated, “His birthday is at the end of April,” she said, “He’s just worried we won’t celebrate it this year if May takes a page from March.”

Client Experience Manager Natalie Lorenzo added, “April 1 has always been a joke, so I’m fully in support of March going for the extra day.”

About Digital Brand Expressions

###

Trademarks and registered trademarks contained herein remain the property of their respective owners.

Media Contact:

Natalie Lorenzo

609-688-8558

NLorenzo@DigitalBrandExpressions.com

The post April 1 Announcement appeared first on Digital Brand Expressions.

Veronica “Niki” Fielding Launching Philadelphia Chapter of The Connective

DBE — Mon, 06 Feb 2023 07:00:13 +0000

Princeton, NJ (February 6, 2023)—Digital Brand Expressions, L.L.C. (DBE) announced its CEO & President, Veronica “Niki” Fielding, is launching the Philadelphia chapter of The Connective, a virtual networking organization for highly engaged business development executives on March 21 of this year.

“I’ve been impressed with the caliber of the leadership of The Connective as well as with the members. I think it’s a combination of the expertise of the members in their respective areas and their shared, helping nature. When I refer someone from The Connective to people in my network, I’m confident I’m making a strong referral that will reflect well on me,” said Fielding.

“I’ve known Niki for three years now; she joined us back in early 2020. As we continue our planned expansion, knowing she’s going to head the Philadelphia chapter is exciting because she has a knack for creating win/win/win situations with her referrals and her energy is contagious,” said Joe Mindak, President and Founder of The Connective.

About The Connective

The Connective is an elite community of purpose-driven “Connectors,” subject matter experts, and entrepreneurs, united by the shared ambition to harness the power of social currency to open doors, create value, and do well for one another.

Powered by Nolodex, the most robust networking, referral management and payment software available, The Connective has grown to over 155 members and surpassed over $10.1M in closed business deals between its members. Co-founder, Adrian Sasine, points out that, “The intentionality Nolodex creates within communities to incentivize warm introductions and help members drive sales growth is what sets our software apart.”

You can find out more about The Connective and Nolodex on their websites.

About Digital Brand Expressions

###

Trademarks and registered trademarks contained herein remain the property of their respective owners.

Media Contact:

Natalie Lorenzo

609-688-8558

NLorenzo@DigitalBrandExpressions.com

The post Veronica “Niki” Fielding Launching Philadelphia Chapter of The Connective appeared first on Digital Brand Expressions.

Veronica Fielding Appears on The Limitless Podcast

DBE — Tue, 10 Jan 2023 07:00:23 +0000

Princeton, NJ (January 10, 2023)—Digital Brand Expressions, L.L.C. (DBE) CEO & President, Veronica “Niki” Fielding, joined Johanna Buchweitz on the Limitless podcast. In the episode, Fielding discusses how to boost visibility and sales in 2023 through paid search and search engine optimization (SEO). She also talks about her personal journey that led DBE to where it is today.

“I feel that if you can build up resilience through the challenges that present themselves, it’s really going to serve you well,” said Fielding. “I think you need to be somebody that has a reputation for being able to deliver trust, deliver integrity, all of those things. And then you need to do it. And once you really can show people that their trust was well founded, they’re going to want to refer you to others. My business has been 100% referrals for 22 years.”

Access the full podcast episode on the Frankly Co. website, Spotify and Apple.

About The Limitless Podcast

The Limitless podcast provides actionable next steps for super growth based on proven success tactics from extraordinary women in business. Host, Johanna Buchweitz, is a highly skilled business advisor, investor, entrepreneur and founder of Frankly Co. Hear the latest episode on the Frankly Co. website.

About Digital Brand Expressions

###

Trademarks and registered trademarks contained herein remain the property of their respective owners.

Media Contact:

Natalie Lorenzo

609-688-8558

NLorenzo@DigitalBrandExpressions.com

The post Veronica Fielding Appears on The Limitless Podcast appeared first on Digital Brand Expressions.

🎙️Veronica Fielding Speaks on INspired INsider Podcast

DBE — Wed, 04 Jan 2023 14:27:05 +0000

Princeton, NJ (January 4, 2023)—Digital Brand Expressions, L.L.C. (DBE) CEO & President, Veronica “Niki” Fielding, spoke on an episode of INspired INsider, hosted by Dr. Jeremy Weisz, CEO of Rise25. Fielding discussed her successes and challenges when building a successful remote team. Discussion highlights include developing a remote team culture, avoiding hiring process bias, and how to attract strong talent.

“The whole reason I started this business, my dream, was to create a digital marketing agency where great talent wanted to come to work, do what they do, go home, recharge… then, come back the next day feeling ready to take those challenges again because they love what they do,” said Fielding.

Access the full podcast on the Inspired Insider website or YouTube.

About INspired INsider

INspired INsider, hosted by Dr. Jeremy Weisz, CEO of Rise25, interviews motivational entrepreneurs and leaders and how they overcome big challenges in life and businesses. Dr. Weisz started the podcast as a homage to his inspiring grandfather (learn more here). Each episode brings listeners the best stories to motivate them on their own journeys. Read more about the podcast, and catch the latest episodes: INspired INsider.

About Digital Brand Expressions

###

Trademarks and registered trademarks contained herein remain the property of their respective owners.

Media Contact:

Natalie Lorenzo

609-688-8558

NLorenzo@DigitalBrandExpressions.com

The post 🎙️Veronica Fielding Speaks on INspired INsider Podcast appeared first on Digital Brand Expressions.

Digital Brand Expressions Announces New Client: Fratelli Carli USA

DBE — Fri, 21 Oct 2022 07:00:41 +0000

Princeton, NJ (October 21, 2022)—Digital Brand Expressions, L.L.C. (DBE) announced today that Fratelli Carli USA, the world-renowned, family-owned olive oil and specialty Italian products company, has selected DBE as its digital marketing agency for search engine marketing to US audiences. The two companies started working together in July of 2022.

“We were introduced to DBE and selected them based on their understanding of our challenges and their demonstrated plan to achieve our goals for search engine marketing. Their transparency was a key factor in our decision to retain them. Now, after just a few months of working together, it is clear we made the right choice–results are as they projected and we’re looking forward to continuing on this trajectory,” said John Hall, General Manager of US Operations for Fratelli Carli USA.

“Our team really enjoys the relationship with the Fratelli Carli USA team here in the US and in Italy. They know their numbers, which is important for setting goals and driving successes to–and passing–them,” said Michael Farrell, Director of Paid Channels for DBE.

About Fratelli Carli

Since 1911, Fratelli Carli has been producing the finest olive oils and specialty Italian foods. For four generations, they have dedicated themselves to creating the most delicious and ethically sourced products. They are the first Italian manufacturing company to become a B Corp, focusing on benefitting society and the planet with their inter- and outer-company initiatives. To learn more about Fratelli Carli, visit: https://www.oliocarli.us/

About Digital Brand Expressions

DBE’s clients include well-known brands in the consumer, B2B, manufacturing, media/publishing, financial services, and life sciences verticals, among others. The agency is headquartered in Princeton, NJ. To learn more, visit: https://www.digitalbrandexpressions.com/.

###

Trademarks and registered trademarks contained herein remain the property of their respective owners.

Media Contacts:

Natalie Lorenzo

609-688-8558

NLorenzo@DigitalBrandExpressions.com

The post Digital Brand Expressions Announces New Client: Fratelli Carli USA appeared first on Digital Brand Expressions.

Digital Brand Expressions Announces Promotion of Michael Farrell

DBE — Thu, 01 Sep 2022 07:00:57 +0000

Princeton, NJ (September 1, 2022)—Digital Brand Expressions, L.L.C. (DBE) announced today that Michael Farrell has been promoted to Director, Paid Channels and Analytics.

Michael joined DBE in early 2021 as the Associate Director of Paid Channels. Since then, he has made major improvements in all aspects of DBE’s paid channels and analytics services, including fortifying and streamline processes, improving client program performance, and boosting agency profitability.

With this promotion, Michael’s role expands with new senior-level responsibilities as he grows and manages his team for alignment with the agency’s growth.

“I was excited to join DBE a year and half ago and had a good idea of the value I could add to the organization and our clients. The camaraderie of this team and how well everyone works together has enabled me to do what I envisioned, and more” said Michael Farrell, Director of Paid Channels and Analytics.

“Michael has made significant contributions to strengthening the agency and his promotion is not only recognition for those accomplishments but also forecasts an expanding role within our organization. He’s a consummate professional and fun to work with too,” said Veronica “Niki” Fielding, DBE’s President and CEO.

About Digital Brand Expressions

###

Trademarks and registered trademarks contained herein remain the property of their respective owners.

Media Contacts:

Natalie Lorenzo

609-688-8558

NLorenzo@DigitalBrandExpressions.com

The post Digital Brand Expressions Announces Promotion of Michael Farrell appeared first on Digital Brand Expressions.

DBE Renews Google Partner Status

Natalie Lorenzo — Fri, 01 Jul 2022 13:11:57 +0000

Princeton, NJ (July 1, 2022)—Google has certified Digital Brand Expressions, L.L.C. (DBE) has achieved the requirements to maintain its Google Partner badge status. The company continues to provide goal-surpassing paid search services on Google, YouTube, and other search engines.

About Google Partners Program

The Google Partners program is dedicated to “advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses.” Agency accounts qualify based on certain performance, spend, and staff certifications.

About Digital Brand Expressions

###

Trademarks and registered trademarks contained herein remain the property of their respective owners.

Media Contacts:

Natalie Lorenzo

609-688-8558

NLorenzo@DigitalBrandExpressions.com

The post DBE Renews Google Partner Status appeared first on Digital Brand Expressions.