POVs & Blogs

Strategies to Jump Start your Love of Social Media in 2016

By |02/11/2016|

Every month there are new ways for social to be used to reach existing and perspective users. But first you have to get your brand in the game. One of the fastest ways of reaching your target audience on any ...

DBE Releases POV on the Internet of Things

By |01/29/2016|

PRINCETON, N.J. (February 1, 2016) – Today, Digital Brand Expressions (DBE) released its most recent whitepaper,“What Is the Internet of Things, and How Will It Impact Marketing?” written by Joe Goodlad, Senior Manager, Search Engine Marketing and Analytics. It discusses bio-feedback ...

More Knowledge Graph Control for Websites–Coming Soon or a Tease?

By |01/26/2016|

Background on Google Knowledge Graphs In November 2015, Barry Schwartz, CEO of Rusty Brick, reported for SERountable.com that Google was hinting about changes that might enable webmasters to better control, or at least have more influence over, what Google services ...

Structured Markups—Google Hinting Means More Reasons to Use ‘Em

By |01/19/2016|

We have advocated the use of structured markups to boost click throughs from natural search results for quite a while. A new study from Blue Nile Research provides new data around this topic that search marketers will find useful too. ...