Data Attribution for Integrated Digital Marketing ROI – Harder Than It Looks
Question: What’s the one thing you often hear senior executives say about digital marketing that’s both true and false at the same time? Answer: That it’s easily measurable for ROI. How is that both true and false? The true part: ...
The Importance of Integrated Marketing
By Maggie Landis Digital marketing initiatives are so measurable that companies often ask that we show how each channel will prove its own ROI. While establishing metrics and goals for channels is a good practice, these numbers should not be ...
📰 Veronica Fielding in Chief Executive Magazine
“My mother always said, ‘It doesn’t matter what other people think,’” DBE CEO & President, Veronica “Niki” Fielding, shares in Chief Executive Magazine. “But that didn’t quite ring true for me. I realized over time that it’s good to get ...
The Right-Hand Rails Are Gone…And?
What Happened? There’s been a lot of buzz in the digital marketing world about the projected impact of the right-hand rail ads on Google going away. As the dust settles, the consensus seems to be leaning towards it was a ...
Importance of SEO in Pharma
By: Jeffrey D. Erb Advisor, Digital Brand Expressions This month we released a white paper on the need for SEO within Life Sciences companies, a topic that I find extremely relevant, particularly in today’s Life Sciences marketing environment. According to ...
Facebook: Love at First Site
Facebook is the first social platform of choice for most individuals and brands. Yes, it has grown up; is flooded by long-lost relatives who post strange comments on your pictures. While it’s not the newest social media platform, the number ...
