Digital Brand Expressions Releases Point of View on Negative Keyword Advertising
PLAINSBORO, N.J. (May 12 , 2014) – Digital Brand Expressions (DBE) released its fifth Point of View (POV) statement for 2014, this one on the importance of including “negative” keywords when setting up or revamping paid search campaigns. The POV was ...
Digital Brand Expressions Announces Marc Engelsman Elected to SEMPO Board
PLAINSBORO, N.J. (March 19 , 2014)– Digital Brand Expressions (DBE) announced today that Marc Engelsman, Director of Client Strategy and Analytics, has been elected to the board of SEMPO, the largest nonprofit trade organization in the world serving the search ...
Digital Brand Expressions Releases Point of View on Upcoming Facebook Advertising Change
PLAINSBORO, N.J. (March 4 , 2014 – Digital Brand Expressions (DBE) today released its fourth Point of View (POV) statement for 2014, this one on the upcoming changes Facebook is making to Sponsored Stories ads. Facebook recently made the announcement that ...
Digital Brand Expressions Releases Point of View on Google’s Local Carousel
PLAINSBORO, N.J. (March 4, , 2014) – Digital Brand Expressions (DBE) today released its third Point of View (POV) statement for 2014, this one on using SEO techniques to help local business websites appear in Google’s Local Carousel view of search ...
Digital Brand Expressions Releases Point of View on SEO Analytics
PLAINSBORO, N.J. (January 30, 2014) – Digital Brand Expressions (DBE) today released its second Point of View (POV) statement for 2014, this one on the evolution of search engine optimization (SEO) metrics in the wake of Google’ s announcement last September ...
Digital Brand Expressions Announces New Client—Calkins Media, Inc.
PLAINSBORO, N.J. (January 13, 2014) – Digital Brand Expressions (DBE) announced today that it has been retained by Calkins Media, Inc. (Calkins) to provide content marketing services to promote the news organization’s online properties related to its three publications in New ...
