Importance of SEO in Pharma
By: Jeffrey D. Erb Advisor, Digital Brand Expressions This month we released a white paper on the need for SEO within Life Sciences companies, a topic that I find extremely relevant, particularly in today’s Life Sciences marketing environment. According to ...
SEMPO 2016 Member Forum Recap
By: Marc Engelsman Vice President of Strategy The first annual SEMPO Member Forum was held earlier this month and I found the event very rewarding on a number of levels. Here are a few highlights and takeaways from my perspective: ...
Facebook: Love at First Site
Facebook is the first social platform of choice for most individuals and brands. Yes, it has grown up; is flooded by long-lost relatives who post strange comments on your pictures. While it’s not the newest social media platform, the number ...
Strategies to Jump Start your Love of Social Media in 2016
Every month there are new ways for social to be used to reach existing and perspective users. But first you have to get your brand in the game. One of the fastest ways of reaching your target audience on any ...
I’m in a Love Affair: How Blogging and Social Media Won My Heart
If I love something, I tend to put a lot of time and devotion into it. But this wasn’t something I foresaw. It was an affair I didn’t even know I was having. And it’s an affair I don’t regret. ...
Digital Brand Expressions Announces Promotion of Roman Prokopchuk
PRINCETON, N.J. (February 1, 2016) – Today, Digital Brand Expressions (DBE) announced the promotion of Roman Prokopchuk to Director, Digital Services & Solutions. Roman manages the content, technology, and creative solutions teams at DBE. “I’m excited to have Roman take charge ...
