The Battle of Snapchat vs. Instagram
By: Nadine Goerke and Rachel Petzinger With the recent addition of Instagram Stories, a new component of Instagram that directly mirrors Snapchat Stories, the two platforms are in competition now more than ever. While both apps are widely popular among ...
Vertical Pharmaceuticals, LLC Retains Digital Brand Expressions As Its Digital Marketing Agency
PRINCETON, N.J. (August 11, 2016) – Today, Digital Brand Expressions (DBE) announced it has been retained by Vertical Pharmaceuticals, LLC to create and manage an integrated suite of digital marketing services for the company’s brands. “We were won over by DBE’s Omotenashi approach ...
Commonthread Retains Digital Brand Expressions As Its Digital Marketing Agency
PRINCETON, N.J. (August 4, 2016) – Today, Digital Brand Expressions (DBE) announced it has been retained DOLLFUS-MIEG & Compagnie, or DMC, the legendary maker of the highest quality yarns and threads available in the world, to provide digital marketing services for its ...
Visualizing Your Brand: 5 Do’s of Instagram
It’s no secret that Instagram has experienced a huge boom in the social media space in the last few years. According to a recent Pew Research Center study, 28% of internet users are currently using the social platform, compared to only 17% ...
Social Media in the News Industry
By Jillian Johnson Is social media becoming your primary source of news? For me, it already has. The Paris bombing. Prince’s passing. Finding out who the presidential nominees are. A child falling into a gorilla cage at the Cincinnati Zoo. ...
Data Attribution for Integrated Digital Marketing ROI – Harder Than It Looks
Question: What’s the one thing you often hear senior executives say about digital marketing that’s both true and false at the same time? Answer: That it’s easily measurable for ROI. How is that both true and false? The true part: ...
