Princeton, NJ (July 8, 2024)—Digital Brand Expressions, L.L.C. (DBE) announced the promotion of Natalie Lorenzo to Associate Director, Client Services and Marketing. In addition, Lorenzo has been named Editor of the company’s publishing group.

“Since joining DBE in late 2020, Natalie has made herself a valuable member of our team,” said Veronica Fielding, President and CEO. “In her client-facing role, Natalie brings keen insights to initiatives and ensures optimal outcomes. In her role leading DBE’s own marketing, her strategic direction and creativity have fortified our brand and facilitated new avenues of growth and profit. As editor of our publishing group, she has managed the growth of our existing newsletters and has been instrumental in the development of a soon-to-launch publication.”

About Digital Brand Expressions

DBE is an Omotenashi-driven, digital marketing agency helping organizations maximize their investments in search engine optimization and related services. Through advanced SEO and SAIO project- and retainer-based consulting and program management services, DBE helps large companies maximize advanced SEO and gen AI visibility for ongoing competitive advantage. 

The agency’s reputation for sustained and significant performance improvements coupled with its streamlined workflows and superior client support have made it a sought-after solution for knowledgeable clients.

DBE’s clients include well-known brands in the consumer, B2B, manufacturing, media/publishing, financial services, and life sciences verticals, among others. 

The agency is headquartered in Princeton, NJ. 

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Trademarks and registered trademarks contained herein remain the property of their respective owners.

Media Contacts:

Marc Engelsman
609-688-8558
MEngelsman@DigitalBrandExpressions.com 

Do Good Spotlight: Leukemia & Lymphoma Society (LLS) 🌠

LLS is the “largest nonprofit dedicated to creating a world without blood cancers.” They’ve invested $1.7 billion in research since 1949. LLS also provides educational resources to patients and patient families and has active advocates to drive policy changes nationwide. Learn more here: Leukemia & Lymphoma Society.

Princeton, NJ (June 27, 2024)—Digital Brand Expressions, L.L.C. (DBE) announced the full roll out of its new service, Search AI Optimization (SAIO). SAIO is a complement to the advanced Search Engine Optimization (SEO) services the company has provided to large organizations for 23 years.

“We became beta testers of several of the gen AI search engines last year and studied their behaviors and preferences,” said Marc Engelsman, VP of Client Strategies and Analytics. “We’ve been sharing SAIO blog posts, POVs, and infographics as we’ve explored these new platforms and are now providing these services as an integrated component to the advanced SEO we strategize and manage for all our clients.”

SAIO services are provided in tandem with the agency’s SEO services and follow a similar methodology. The ultimate goal of SAIO is to have clients’ websites cited as sources in gen AI chatbot responses. The agency’s strategy team meets with the client’s brand and organic media teams (website, social media marketing, etc.) and learns about the marketing, audiences, and goals. Then, the DBE team audits the client’s digital assets and performance in light of competitors and assesses appearance in gen AI responses for relevant queries. DBE’s experts develop customized strategies and help the client teams implement the changes to the website and social media marketing, consulting as implementation progresses. After the changes are complete, DBE monitors the performance of the SAIO results and makes recommendations for ongoing performance improvements, working in tandem with the client’s web and social teams.

About Digital Brand Expressions

DBE is an Omotenashi-driven, digital marketing agency helping organizations maximize their investments in search engine optimization and related services. Through advanced SEO and SAIO project- and retainer-based consulting and program management services, DBE helps large companies maximize advanced SEO and gen AI visibility for ongoing competitive advantage. 

The agency’s reputation for sustained, significant performance improvements coupled with its streamlined workflows and superior client support have made it a sought-after solution for knowledgeable clients.

DBE’s clients include well-known brands in the consumer, B2B, manufacturing, media/publishing, financial services, and life sciences verticals, among others. 

The agency is headquartered in Princeton, NJ. 

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Trademarks and registered trademarks contained herein remain the property of their respective owners.

Media Contacts:

Natalie Lorenzo
609-688-8558
NLorenzo@DigitalBrandExpressions.com 

Our CEO & President, Veronica Fielding, was featured in an interview from Lynn Lambrecht of The Living Planner highlighting the power of compassionate leadership.

She discusses how cultivating a compassionate work culture — where employees feel valued, empowered, and inspired — is central to a company’s success. Learn how you can apply it in your workplace!

Between demanding bosses, long hours, and heavy workloads, it is no surprise so many individuals feel stressed and overwhelmed by their jobs. According to the American Psychological Association (APA), almost 3 in 5 employees reported lack of interest, motivation, or energy due to work-related stress. Many people discount this stress as an accepted part of life, not realizing that they may be suffering from burnout. The physical traits of burnout are broad, similar to stress and other ailments. Common symptoms may include headaches, stomach discomfort, fatigue, changes in appetite, and little to no sleep. Emotional symptoms may involve a lack of motivation, feeling detached, and a sense of helplessness. In this blog, we will go over various causes of burnout and talk about solutions to overcome it.

Signs and Symptoms of Burnout

Stress and burnout have numerous similarities, but it’s important to distinguish between the two. Stress primarily affects the body physically, whereas burnout is more emotionally driven. It’s important to note that stress can lead to burnout. Over-engagement can give rise to stress, which, if left unchecked, can evolve into disengagement, resulting in burnout. Difficulty starting your workday and maintaining focus, or constantly saying “I don’t want to work today, “can be early signs of burnout. Similarly, if you find yourself struggling to start tasks or consistently lacking concentration, these could also be signs of burnout.

Changes in sleep patterns and low energy levels are also signs to look out for. While occasional fatigue is normal, chronic exhaustion throughout the day may be a sign of burnout. Unexplained physical symptoms such as headaches and stomach issues can be triggered by workplace stress, potentially leading to burnout.

Causes of Burnout

Burnout can be attributed to several job-related factors, including a lack of control. When faced with an overwhelming workload and unrealistic deadlines, your energy can quickly be used up. A chaotic work environment and a lack of recognition for your efforts can be equally draining and make you lose motivation. Additionally, a major contributor to burnout is an unhealthy work-life balance. A balance between work and personal life is essential for your overall well-being. A healthy work-life balance can enhance productivity, reduce the likelihood of falling ill, and improve time management.

How to Overcome & Prevent Burnout

The first step in overcoming burnout is acknowledging that solutions exist for these problems. Many of these solutions resemble those for managing stress:

• Engaging in relaxing hobbies or activities away from work.
• Seeking support from colleagues, friends, or family members.
• Prioritizing sufficient sleep and regular exercise is crucial, though it may not be easy to initiate such changes.

Think of it as a lifestyle adjustment rather than a quick fix.

Start small by taking short walks, eliminating unhealthy food choices such as soda (something small but easy), and gradually adjusting your bedtime. Reducing screen time, especially before sleep, can also help in creating a healthier routine.

Engaging in hobbies and activities that provide separation from work is a key strategy. It’s essential to carve out dedicated personal time. This separation can significantly reduce stress levels and, in turn, mitigate burnout.

Seeking social support is another effective means of preventing burnout. Talking about your issues can be surprisingly helpful. Having these conversations/outlets helps you gain perspective (especially when you hear yourself speaking out loud) and may even lead to solutions right away.

It’s helpful to discuss concerns with your coworkers because they more than likely have experienced what you’re going through at some point. However, it’s important to choose someone you can trust and remain professional.

At DBE, we are proactive about preventing burnout. Below are some of the ways we do that–maybe these can work for your team too:

• Flexible 9-5 – Our team generally starts and ends around 9am-5pm ET. Employees can start a little earlier or later depending on the day.
• Quick Errands – Appointments don’t count against PTO, as long as the time is made up.
• Breaks – Our CEO, Niki Fielding, encourages employees to take lunch and walking breaks.
• 3 o’clock Fridays – We started 3 o’clock Fridays one summer and never changed back. As long as your work is finished, you can head off to enjoy the weekend a little early.
• Zoomraderies – These are our weekly teambuilders – they range from guessing each other’s favorite hobby to cookie decorating. Learn more about these wonderfully fun ventures here.
• Birthdays Off – This is our favorite way to show appreciation to team members.
• Wellness Reimbursements – We use this to allow and encourage team members to stay active and healthy. It’s separate from our health insurance plan and each of us gets up to $500 per year reimbursed for activities that get us moving. Pool membership, new bike, tennis lessons–they are all reimbursable.
• Weekly Touch Bases with your Manager – This helps to make sure all team members get the opportunity to be heard and acknowledged. Here, you can have honest conversations about workload and any factors that may be affecting you

Why Are We Sharing?

We are sharing because it’s not only important for yourself to understand signs and symptoms of burnout, but it’s also important that you understand it for your colleagues. If you’re able to see the early signs of burnout that a coworker may be experiencing, you can find ways to help them reduce the factors causing them stress.

Avoiding burnout in the workplace keeps productivity high, fatigue low, improves communication and flow, reduces turnover, and generally makes for happier, healthier employees.

More Sources on Burnout

https://www.midwestern.edu/Documents-/Counseling%20Services/What%20is%20burnout.pdf

https://www.mayoclinic.org/healthy-lifestyle/adult-health/in-depth/burnout/art-20046642

https://www.darlingdowns.health.qld.gov.au/about-us/our-stories/feature-articles/signs-you-might-be-experiencing-a-burnout-and-how-to-regain-balance-in-your-life

https://www.apa.org/monitor/2022/01/special-burnout-stress

For SAIO, we recommend more structured types of content including schema and product listings from a technical perspective and FAQs, how-tos, infographics, etc. from a conversational perspective.

Thanks, Marc, for the SAIO and SEO FAQ conversation. I’m guessing you’re going to recommend we post a transcript of this video to help with our SAIO optimization.

Once again, Natalie, you read my mind. I’m hoping the chatbots E-E-A-T this up.

Princeton, NJ (September 6, 2023)—Digital Brand Expressions, L.L.C. (DBE) announced that Cresilon, Inc., a biotech company with life-saving hemostatic gel technologies, has selected DBE as its digital marketing agency for search engine and social marketing for its VETIGEL® brand. The two companies started working together in June 2023.

“DBE has been a tremendous resource. They have gone above and beyond to enhance our social and search marketing through their suggestions and optimizations,” said Robert Laudadio, Director of Marketing at Cresilon, Inc.

“We have enjoyed working with the innovative team at Cresilon,” said Michael Farrell, Director of Paid Channels for DBE. “Our team is looking forward to driving further digital success with them.”

About Cresilon, Inc.

Cresilon^® is a Brooklyn-based biotechnology company that develops, manufactures, and markets hemostatic medical devices utilizing the company’s proprietary hydrogel technology. The company’s plant-based technology has revolutionized the current standard by stopping traumatic and surgical bleeds in seconds without the need for manual pressure. The company’s current and future product lines target veterinary, human trauma, and human surgical applications. Cresilon’s mission is to save lives. Learn more about Cresilon at http://www.cresilon.com.

About Digital Brand Expressions

DBE is an Omotenashi-driven, digital marketing agency helping organizations maximize their investments in search engine and social media marketing through project- and retainer-based consulting and program management services. For select and highly aligned clients, DBE provides expert configuration of Google Analytics and other success-tracking tools; integrated SEO, paid search, display, remarketing, paid social, social media marketing, and ideation/innovation via results analysis.

The agency’s reputation for results-enhancing strategies and program management services, along with its integrity and transparency have made it a sought-after solution for those knowledgeable about the complexities of marketing via search and social channels, earning DBE its “experts’ experts” tagline.

DBE’s clients include well-known brands in the consumer, B2B, manufacturing, media/publishing, financial services, and life sciences verticals, among others. The agency is headquartered in Princeton, NJ. To learn more, visit: https://www.digitalbrandexpressions.com/.

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Trademarks and registered trademarks contained herein remain the property of their respective owners.

Media Contacts:

Natalie Lorenzo

609-688-8558

NLorenzo@DigitalBrandExpressions.com