The Chattribution Gap
In a recent DBE vlog, Natalie Lorenzo and I talked about ChatGPT’s AI limitations from a “search” perspective. We discussed two primary caveats to using ChatGPT for searches: ChatGPT’s database stopped receiving inputs in September 2021 so the information ...
🎥 EEAT or Be Eaten: Google SEO Hacks
Transcript: EEAT or Be Eaten Nat: Hello! We recently included an article on E-E-A-T in our What’s Hot Wednesday newsletter. For further insights on what this means for optimization, I’m here with our Head of SEO, Marc ...
Training Google’s Machine Learning Bots to “Fetch”
Google’s machine learning abilities recently made headlines when a now suspended Google Engineer claimed the AI chatbot named LaMDA was sentient. Whether you believe the sentience aspect of the claim or not, the reality is that LaMDA was trained to ...
Who’s Afraid of a Google Algorithm Update?
DBE recently covered Google’s search algorithm Core Update in our June 8th What’s Hot Wednesday. We noted the update (which was global and applicable to all regions and languages) was designed to assess and reward website content considered more relevant ...
