AI & Authenticity, AI & SEO, and AI & B2B

Happy New Year! 🥳

Stumbled upon this beautiful quote from Alua Arthur. I hope we can take at least some of this heartfelt message with us each day. We are worthy. We are messy. We are beautiful…. Let’s embrace it and live it. (If you’re interested in the full speech, it’s here.)

I don’t know how to transition gracefully from that graceful quote, soooo let’s jump right in, shall we?

• B2B marketers are jumping on the AI train according to this recent eMarketer Roughly a third of them are using AI for chatbots, coding, design, content, and presentations. Looking “beyond the chart” there is a reference to a different study that says 49% of B2B leaders believe customer support chatbots are important to the digital purchase journey (with the caveat that human oversight and interactions are still important, too).

• Danny Sullivan from Search Engine Land (SEL) compiled this comprehensive review of SEO developments in 2023 that he said “was unlike any other I’ve seen in SEO and Search.” He also coined it as “The year of generative AI.” The article also includes links to SEL articles with details on developments not just in gen AI but also algorithm updates, rankings revelations, linking best practices, and some views of the what’s next in search (“more AI”). This compendium may be worth bookmarking for future reference.

• PS – If you want a compendium on DBE’s launch and continued development of Search AI Optimization (SAIO) in 2023 best practices, check out our web page Search Artificial Intelligence Optimization (SAIO) Insights.

DBE Perspective… 💭

Here’s the 4-1-1. Niki, our CEO & President, guest-spoke on the Systems Simplified podcast, hosted by Adi Klevit. She delves into how a business can entwine networking and expert delegation for clear expectations and efficiency. Listen now to hear how you can apply to your business or team!

Do Good Spotlight
🌟 10,000 Degrees 🌟

Their mission? Achieve education equality and to support students from low-income backgrounds to and through college to realize their full potential and positively impact their communities and the world. 10,000 Degrees has reached more than 16,000 students/families, awarding more than $8.6 million in scholarship rewards.

• How is the Google algorithm choosing search structured snippets for your ads? The big takeaway is to accurately describe what your webpage is about in your meta description without keyword stuffing.

• Hootsuite reports (in a super-cool, interactive way) social media trends for 2024. Here’s the list they gave:
  • Balancing the rise of AI with your audience’s need for authenticity
  • Focusing exclusively on the social platforms that provide that positively impact ROI. Mastering a few is better than being “ehh” on all of them.
  • Using social media to publish entertaining content in favor of brand promotion

• Don’t we all love seeing fun, distinct, creative branding? Here are some fun creative options from Piktochart.

I hope you had a marvelous rest of 2023 and are looking forward to 2024’s opportunities. 🙂

You’re a rockstar,

Natalie

Here’s a haiku in celebration of the new year:

a new year started

here’s digital marketing

news for your pocket

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