Heyo!
It’s November, and we got lots of digital marketing dirt for you this week. Ready. Set. GOSSIP!
- It’s all sinking in now. Musk has officially taken the Twitter reins. Here’s what he has to say to advertisers.
- In this Think with Google article, they explain how they’re approaching cookieless measurement. Among the things they’re doing are incrementality and conversion lift testing to show the added value each channel contributes to conversions. We at DBE relish the opportunity for more multi-channel attribution.
- Michael Bonfils provides a deep dive on psychological profiling for content creation in Search Engine Land. It’s an excellent primer on how to create marketing content that resonates by matching audience personality as well as intent.
- In the midst of our high tech world, you can say that a lot of people are looking for more humanized Savannah Westbrock from MarketingProfs gives a fresh take on humanizing your B2B strategy (at least check out #1 if you can).
Do Good Spotlight
🌟 The Bayard Rustin Center for Social Justice 🌟
The Bayard Rustin Center for Social Justice is a community activist center, educational bridge, and safe space for LGBTQIA youth, families, and communities. Our CEO, Niki, learned about them several years ago and we’re always happy to make connections that help them. New location in Princeton, same love and dedication to community. Click to learn more: Bayard Rustin Center for Social Justice.
- Podcast placements are now available on Google Ads. Advertisers can create an audio or video campaign to be featured in YouTube podcasts.
- Defining, refining, and reaching your unique target audiences are the most critical elements for success during economic unease, according to Nielsen….
- Get the whole rundown of Google’s Q3 earnings. Highlights include: advertisers may be pulling back budget, YouTube earnings decreased, ad revenues were up YoY.
Wishing you a warm, healthy month. 🍂😊🍁
Happy Wednesday!
Natalie
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